Starbucks chief digital officer, Adam Brotman, has revealed at the annual shareholder meeting that the company is now taking more than 3m mobile payments in the US every week. “We’re a leader and its accelerating. At this rate, about 10 per cent of all tender in US stores will be mobile payments by the end of this year,” he said.
Speaking to investors, Brotman said that the company now has 10m active monthly users on iOS and Android. “We’re adding another football stadium every week, about 100k downloads,” he added. The company’s mobile sites and apps combined reach 34.8m unique people every month, “more traffic than the amount of web visitors to the New York Times and Wall Street Journal combined.” Mobile app users will now be able to collect loyalty points and pay using their smartphones in Starbucks’ new Teavana stores.
Starbucks CEO Howard Schultz opened the annual event with news that the company is nearing its all-time high valuation, currently standing at $43bn. In the last three months, it has opened its first store in India, along with its first and 800th in China.
Despite recent scorn for tax avoidance, Starbucks was named the fifth most admired company in the world by Forbes.
Written for Mobile Marketing Magazine and first published here: http://www.mobilemarketingmagazine.com/content/starbucks-us-takes-3m-mobile-payments-each-week