A platform that turns your ‘missed call’ into a signature on a petition is now being piloted in Rio, Nairobi and Bangalore after reaching its $15,000 goal on Kickstarter.
Inspired by an Indian campaigner who encouraged people to log 35m missed calls against local corruption in just two weeks, /Crowdring has now been created as scalable platform by Purpose, /TheRules and ThoughtWorks, a digital campaigning coalition.
Users log in online or on mobile and create a petition linked to a local phone number. After logging their missed call, the person receives a free SMS in their local language that shares key facts about the campaign and how they can get more involved. It doesn’t require any credit and works on any handset.
After the campaign has been advertised and completed, the activist can then present their mobile signatures to politicians. The platform enables data aggregation, list cutting and a cost-effective way to purchase local numbers for each campaign. It is open source so can be integrated and updated by developers wishing to use it.
Free ‘missed calling’ is a particularly popular way to send messages in emerging markets where calling rates can be costly. /Crowdring will now be working for the next three months running three social justice campaigns in its chosen test countries, with training for 15 community organisers.
The pitch on Kickstarter says: “We believe that /Crowdring has the potential to become the easiest and cheapest way to bring the world together around social justice issues. /Crowdring facilitates two-way correspondence that is free for the user, and can be scaled across cities and continents.
Purpose, /The Rules and ThoughtWorks are a group of activists, technologists, campaigners and designers based in NYC, with partners in Brazil, India, and Kenya. They are working with campaigning organisations in its three host countries called Meu Rio, Jhatkaa and Infonet.
Written for Mobile Marketing Magazine and first published here: http://www.mobilemarketingmagazine.com/content/crowdring-gets-15000-kickstarter-mobile-petition-platform