Category Archives: stats

Mirror’s Mobile Traffic Reaches 73 Per Cent at Weekends

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The Mirror has relaunched its website using responsive design, managing to significantly condense and declutter its content for mobile browsers compared to those accessing via desktop.  

Advertising currently running on the site when accessed using a mobile device is limited to banners for the company’s PaperPay app, while those using desktop will see a full takeover advertising Mirror Bingo. 

The publisher has also revealed that its UK mobile traffic now beats desktop at every hour of the weekend, according to stats shared with The Media Briefing.  On Sunday mornings, mobile’s share grows to 73 per cent of traffic, while weekdays see mobile traffic plummet as workers move back to their desks. 

Trinity Mirror is currently pushing its credential’s as a free online newspaper, aiming to fight off its main rival The Sun, which has moved behind a paywall. The Sun does not have a mobile-optimised website.  Trinity Mirror made a pre-tax profit of 2.5 per cent in H1 2013, reaching £49.3m, although ad revenues declined by 12.6 per cent to £132.1m.  

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/mirror%E2%80%99s-mobile-traffic-reaches-73-cent-weekends#d00OyigUl1iXR39r.99

83 Per Cent of Facebook’s Daily UK Users are Mobile

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In a bid to bring on more advertisers to add to the 1m plus on board already, Facebook has for the first time revealed daily and monthly users in the UK and US, as well as how many active mobile users there are in each country. Further country-specific data, promised at regular intervals, is also on the way, according to a spokesperson. We’ve pulled together all of the latest stats from Facebook to give you an idea of how mobile usage is growing worldwide, in each country and as a share of advertising.  

Global user stats Q2, 2013 

  • Monthly users: 1.15bn = +3.6 per cent q/q and +21 per cent y/y  
  • Daily users: 669m = +5.1 per cent q/q and +26 per cent y/y 
  • Monthly mobile users: 819m = +9 per cent q/q and +51 per cent y/y 
  • Daily mobile users: 469m = +10 per cent q/q  
  • Mobile-only: 219m = 20 per cent of total monthly users, more than Twitter has in total 
  • No. of mobile page impressions: 65bn per day 
  • Ad revenue: $1.16bn = 88 per cent of $1.81bn total revenue 
  • Mobile ad revenue: $656m = 36 per cent of total revenue, +10 percentage points q/q 
  • No. of advertisers: +1m worldwide 

US user stats Q2, 2013 

  • Monthly users: 179m  
  • Daily users: 128m 
  • Monthly mobile users: 142m = 79 per cent of monthly users 
  • Daily mobile users: 101m = 78 per cent of daily US users and 20 per cent of total global daily mobile users 

UK user stats Q2, 2013 

  • Monthly users: 33m 
  • Daily users: 24m 
  • Monthly mobile users: 26m = 78 per cent of monthly UK users 
  • Daily mobile users: 20m = 83 per cent of daily UK users  

Other  

  • Facebook for Every Phone users: 100m

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/83-cent-facebooks-daily-uk-users-are-mobile#9v1GseSETCLd3Vjk.99