83 Per Cent of Facebook’s Daily UK Users are Mobile

In a bid to bring on more advertisers to add to the 1m plus on board already, Facebook has for the first time revealed daily and monthly users in the UK and US, as well as how many active mobile users there are in each country. Further country-specific data, promised at regular intervals, is also on the way, according to a spokesperson. We’ve pulled together all of the latest stats from Facebook to give you an idea of how mobile usage is growing worldwide, in each country and as a share of advertising.  

Global user stats Q2, 2013 

  • Monthly users: 1.15bn = +3.6 per cent q/q and +21 per cent y/y  
  • Daily users: 669m = +5.1 per cent q/q and +26 per cent y/y 
  • Monthly mobile users: 819m = +9 per cent q/q and +51 per cent y/y 
  • Daily mobile users: 469m = +10 per cent q/q  
  • Mobile-only: 219m = 20 per cent of total monthly users, more than Twitter has in total 
  • No. of mobile page impressions: 65bn per day 
  • Ad revenue: $1.16bn = 88 per cent of $1.81bn total revenue 
  • Mobile ad revenue: $656m = 36 per cent of total revenue, +10 percentage points q/q 
  • No. of advertisers: +1m worldwide 

US user stats Q2, 2013 

  • Monthly users: 179m  
  • Daily users: 128m 
  • Monthly mobile users: 142m = 79 per cent of monthly users 
  • Daily mobile users: 101m = 78 per cent of daily US users and 20 per cent of total global daily mobile users 

UK user stats Q2, 2013 

  • Monthly users: 33m 
  • Daily users: 24m 
  • Monthly mobile users: 26m = 78 per cent of monthly UK users 
  • Daily mobile users: 20m = 83 per cent of daily UK users  

Other  

  • Facebook for Every Phone users: 100m

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/83-cent-facebooks-daily-uk-users-are-mobile#9v1GseSETCLd3Vjk.99

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s