Tag Archives: connectivity

How one Shoreditch firm is winning the world series of broadband

Written for the Hackney Citizen and first published here.

Tech City may be the centre of the UK’s technology industry, but it has a serious problem with broadband.

High-speed internet is notoriously hard to come by in the former warehouse districts of East London. So hard, in fact, that Tech City’s broadband woes have been described as a “national embarrassment” by Meg Hillier, MP for Hackney South and Shoreditch.

Globally, the UK is languishing in 15th place for overall broadband speeds. Locally, thousands of homes in Hackney can’t afford a decent internet connection. If there was ever a hole in the market, this is it.

Like most who’ve set up in Tech City, Optimity has developed with disruption in mind, going head-to-head with behemoths like Virgin and BT to offer high-speed internet to the burgeoning digital community.

While fibre optic broadband provided by the big telecoms companies may be fast enough when you get it, it can take months for your chosen provider to dig up the road and lay the cables — too long for most young digital businesses to wait.

Award-winning local firm Optimity cuts out the middle man by providing high-speed wireless antennae that are fixed to the roofs of buildings, a service that can be up in a matter of days.

Its radio wave technology can run at speeds of up to one gigabit – that’s 200 times faster than regular broadband – and if there’s ever a problem with it, an engineer will simply walk around to the office and switch the box.

The company is a resident in one of Shoreditch’s most striking buildings, Zetland House, the 100,000-square-foot former home to the print works for the Bank of England.
Optimity provides wireless broadband exclusively to London businesses, which means no three-month wait to get started and no dealing with far-flung call centres.

“Demand for high-speed is growing very quickly, full stop,” says founder of Optimity Anthony Impey. “iPads, for example, didn’t even exist pre-2010 and four years is an incredibly fast period to become nearly ubiquitous.

“People are also working less at home now than they were, opting to work side-by-side at local coffee shops and co-working spaces. So there are a huge number of businesses in the area that just need faster and faster internet.”

Global competition

Former Mayor of New York Michael Bloomberg has said London is the number one competitor to his city in the technology race. But Impey goes so far as to whittle that down to New York versus Hackney: “This is the heart of the whole digital community. The focus on building infrastructure in Hackney is crucial to London’s leadership as a tech capital.”

At the moment, Optimity serves some 250 local businesses, with the area between Shoreditch and the Olympic Park its key target. Business users can pay around £500 to £600 per month for high-speed broadband, but with its low installation costs, Optimity can cut that cost by about a tenth. The radio spectrum used by Optimity is a low-power, high-performance system originally released by the Ministry of Defence.

The company’s mid-size antenna is just 120mm square, smaller than a satellite dish, and has a tiny footprint compared to a mobile phone mast. Over time this will become even smaller and cost even less, hopefully allowing for the technology to be passed on to residential users — a threatening prospect for the clunky status quo of web providers.

‘David and Goliath’ battle

Impey says that the great digital revolution took the older telecoms companies by surprise and he believes they have made a notable lack of investment at the exact time when London needs it most. “How do we become a gigabit city?” he ponders, referring to the uppermost upload and download speeds made possible with today’s technology. “We need infrastructure that can meet the demand of the tech companies not just today, but in three, five and 10 years’ time.”

The CEO paints his company’s story as a ‘David and Goliath’ fight. “Our competitors are so much more significant and have almost limitless resources… We deliver a very good product, underpinned by an amazing service.”

Just like many companies operating in Tech City, Optimity did not set out to become what it is today, a wireless internet service provider (WISP). The company used to simply offer IT and telecoms services but took the opportunity to ‘pivot’, as the techies call it, when a client needed high-speed broadband, fast.

But, having worked in computing in Hackney for a more than a decade they can also manage clients’ IT and telecoms services too, whether that’s a virtual server or a telephone system.

Thinking local

Optimity has won awards for its commitment to provide local jobs and its outreach work with young people. The company is a backer of Tech City Stars, which recruits young people onto apprenticeships with the help of some 380 sponsor organisations, and is training some apprentices in its office. “There is an amazing amount of untapped talent in Hackney,” Impey says.

Ali Hussain has been an apprentice at Optimity for almost a year. “I had no idea about Tech City but as I hadn’t got the grades to go to university it was another option. Recently I got to go up to the 39th floor of the Heron Tower to help install some kit and had a view of London I never thought I’d see.”

Impey is a huge supporter of the Government’s Super Connected Cities initiative, which helps businesses fund the step change in their internet connection: “This is such an important piece of infrastructure – I’d say even more important than roads and airports, even train lines”, says Impey.

“Moving data around in a digital economy is everything. If you closed down the internet network in proportion to the tube, there’d be a revolution.”

CSR IS DEAD

Written for Let’s Be Brief and first published here.

Up until yesterday afternoon, I would have been very loathed to believe that I would agree with the sentiments of a senior executive at Coca-Cola. But I can now say my preconceptions have been proven wrong.

In fact Tom LaForge, global director of human and cultural insights (yes that’s a real job), declared something about our society at The Economist’s Big Rethink that I know in my heart as a campaigner but sometimes feel unable to believe.

“Civil society is gaining in power – and that means roles and relationships change. ‘Big’ isn’t trusted anymore and there are a lot of problems with the role of companies.” As with the revelations about governments and even presidents, he added: “With great power comes great responsibility – and we are seeing too many companies misuse that responsibility.”

The growing rich / poor divide, written about almost daily by commentators across the globe, and exemplified by the 100m people in the US alone that live at or below the poverty line, means Coca-Cola just isn’t a drink for the everyman anymore.

LaForge, and presumably people like him, now believe that by 2020 or 2025, brands and institutions that are seen as aligned with GCHQ, the NSA and the old male ways of doing business are dead. “This current form of capitalism has had unintended and negative consequences in this division,” he said. “Many are living a different reality from those at the other end and are losing the shared identity we used to have.” In short: there is no longer even an everyman.

He notes that the influence of women is increasing. “This is how the business world is evolving and the female archetype is actually better than the male archetype that has been dominant in business for so long.” He points to tacit knowledge, that is, learning from being around someone, and the establishment and maintenance of trust-based relationships.

I was surprised, and somewhat buoyed, by his acknowledgement that millennials are tired of the world they’ve grown up in. A world dominated by people with a lot of power and a detrimental attitude to society and even their own customers. LaForge pointed to rising education levels, and asked: “what’s going to happen when we’re all surrounded by a much more educated population?”

What will the next 2.5bn have to say?

By 2020, some 5bn people will have an influence on the global conversation. “The next 2.5bn [brought online] will have a different attitude. They are going to join this conversation – but what are they going to be saying? More people and their powers and beliefs can have an influence on how the world changes.”

But true to type, and true to his business, the Coca-Cola man was of course trying to understand the effect that this would have on changing relationships with and expectations of brands. “Power is shifting. And it’s going to get worse. The process of civil society empowerment is going to accelerate. People are now asking ‘how should we live our life?’” he explained.

No longer are people seeking out brands that distinguish them from others, or businesses without purpose. LaForge expressed concern – not necessarily a warmly shared feeling – for global conglomerates like Unilever, and even Coca-Cola itself. “We have over 3000 brands. Are all of these brands going to play in this space? I don’t think so.”

“The best marketing tool is how you do your business. Issues around trust are now moving the conversation to ‘what do you trust them to do?’” Clearly feathering its nest for the upcoming storm, Coca-Cola has pledged to support 5m women to become entrepreneurs by 2020. “If they thrive, we thrive,” LeForge says. “What is that skillset of future? Do we have it, if not, how do we train it?” he asks.

The company is rolling out an Ecocenter water purification system in the developing world. That, of course, sells Coca Cola products. The company is now also encouraging its staff to participate in mindfulness training, helping them to focus in a world where information is in no such short supply.

ACLU: “I’m not here to tell you what you’ve done is evil. But it is.”

“To compete, you have to strive together with civil society. This is the new winning strategy for doing what we want to do, which is to grow. If you’re striving against this, you’re in the old finite economy. We are moving towards a relationship economy and what all of us need to get really good at this relationship management.”

The Economist’s Big Rethink event was clearly intended to be just that, from showcasing illustrator talent built on the sometimes incomprehensible social wave from @mr_bingo, to hearing from Christopher Soghoian from the American Civil Liberties Union – all intended to prompt a bit of soul searching.

The ACLU is currently suing the US government for its role in mass surveillance, as well as advocating for a Fair Data equivalent to the Fair Trade mark for companies. Referring to the data systems built by ad executives in the name of marketing, and now proven to be a key tool for paranoid US and UK spies, Soghoian said: “I’m not here to tell you what you’ve done is evil. But it is.”

Coca-Cola and other attendees have clearly been rattled by recent data breaches and from what was discussed it looks like Corporate Social Responsibility will no longer be a department run out of the mop cupboard. But all of these brands are no doubt focused on CSR’s effect on the bottom line, merely changing their strategy to fit into future modern norms, not doing good for good’s sake.

I guess I’m heartened to know that brands like this are worried about the effect that growing people power will have on the world. But I know that at some point in 2020, I will probably still be wrestling with the idea of having a Diet Coke break, wishing we had genuinely addressed our consumerist culture before we fizzy drank ourselves into environmental oblivion.

#somebodystopus

ILLUSTRATION BY BEN RIDER