Category Archives: vodafone

O2 Reveals 4G Tariffs and Perks

O2 has unveiled a range of tariffs and a few perks that it will offer come the big 29 August 4G switch on, although the operator appears to have struggled to match Vodafone’s fanfare. 

O2’s 12-month 4G SIM-only packages start at £26 for 1GB of data –  that’s one less than Vodafone’s opening deal –  and go up to £36 a month with 5GB of data. Vodafone’s top SIM-only plan offers 8GB for £36. Additional bolt-ons will cost £6 for 500MB and £10 for 1GB from O2. 

Standard 4G plans include the opportunity to switch your phone at a whim, called O2 Refresh, and for a 24-month contract, prices start at £22 a month for 1GB of data and go up to £37 for 8GB. There are ‘additional charges’ for the different devices on offer of between £10 and £25 per month – so people will end up paying upwards of £32 per month for the cheapest 4G plan. O2 says it will have 10 handsets to choose from, Vodafone has just three, with neither currently offering 4G on iPhone.  

If people sign up quickly for an O2 Refresh contract of 3GB or more, they will get additional free data for the duration of it. Existing O2 customers that don’t have a 4G handset but want to upgrade will get 25 per cent of the contract buyout cost paid by O2. O2 customers can also trade in their old device for up to £300. Vodafone says it will knock 75 per cent off the remaining contract charges if people have an iPhone 5, Samsung Galaxy S3 or a Galaxy Note 2 and want to upgrade.  

O2 hasn’t managed to secure the launch partnerships that Vodafone has  – which include Sky and Spotify. It does however offer 12 month’s free access to O2 4G Tracks, with music and video from the top 40, as well as Priority Sports content. The company has also secured a deal with Gameloft for O2 customers to play some popular mobile games without using up their data. 

O2 customers also get free access to 9,000 O2 wi-fi hotspots and can sign up for Priority Moments. O2 will launch 4G for pay-as-you-go customers before the end of the year.

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/o2-reveals-4g-tariffs-and-perks#ArWvYk5BZeCJoVUS.99

Vodafone’s 4G Showdown with O2 on 29 August

Vodafone has announced that it will be launching its 4G network on exactly the same day as rival O2, revealing a range of tariffs, benefits and milestones in a bid to outdo its fellow operator. 

Although it has only promised a London launch on 29 August – compared to O2’s additional Leeds and Bradford – is says it will have 12 more cities live by the end of the year, where O2 pledged 10. After London, launches in Birmingham, Bradford, Coventry, Edinburgh, Glasgow, Leeds, Leicester, Liverpool, Manchester, Newcastle, Nottingham and Sheffield are expected from Vodafone before the end of the year.

EE, O2 and Vodafone have all promised 4G coverage for 98 per cent of the UK population, with EE committing to the end of 2014, Vodafone to the end of 2015 and O2 not yet venturing a date. While O2 limited its detail on customer deals, Vodafone has fully outlined plans for its 24-month, 12-month and SIM-only ‘Red 4G-ready’ payment options.  

All Vodafone Red 4G-ready plans come with either Sky Sports Mobile TV or Spotify Premium, plus unlimited calls and texts. They also have unlimited data for the first three months, followed by either 2GB, 4GB or 8GB per month – double the standard allowance on Vodafone’s standard plans.  Vodafone’s 24-month plans start at £34 with a handset, while 12-month plans start at £52. 

Anyone on a standard Vodafone Red contract that has a 4G-ready device can upgrade for £5 to get Spotify Premium or Sky Sports Mobile TV, double the amount of data and get 4G access. Customers who have a 4G-ready device can get SIM-only deals from £26 a month for 12 months, costing £3 more than EE’s lowest deal, while offering 2GB of data and the free perks for six months, before a charge is added to their plan. 

Vodafone is also offering a range of 4G tablet plans, starting at £31 per month for the eight-inch Samsung Galaxy Tab 3, or the Sony Xperia Tablet Z at £37 per month. 

Vodafone spent considerably more acquiring its spectrum than O2 – £802m compared to £550m – which it says is down to buying both low-frequency for going further and working better indoors, as well as high-frequency spectrum, giving it greater capacity in densely populated urban areas. 


Written for Mobile Marketing Magazine and published here:  http://www.mobilemarketingmagazine.com/content/vodafone%E2%80%99s-4g-showdown-o2-29-august#MvgpXmPybOxWLx7g.99

Vodafone Deploys Mobile Network in Sudan’s Largest Refugee Camp

The Vodafone Foundation is deploying its portable mobile network in the largest refugee camp in Southern Sudan, an overcrowded temporary settlement that lacks basic infrastructure. 

The network should enable aid workers in the Yida camp to better help its 70,000 inhabitants, as well as being used for free by refugees to contact relatives and to deliver education programmes to children living there. 


The Instant Network weighs 100kg, fits in three suitcases and takes just 40 minutes to put together. It has already been used to provide communications during extreme weather events in Kaikor, Northern Kenya and in Davao Oriental. 


The mission will also include an assessment of a larger permanent refugee camp to look at the potential for establishing an education centre for child refugees, where they will use tablets and smartphones to provide educational resources.


Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/vodafone-deploys-mobile-network-sudans-largest-refugee-camp#umw6Y83sXDWBimXY.99