Category Archives: technology

Siemens and UK Government Launch Learning Hub to Plug Digital Skills Gap

Siemens has launched an education and careers platform to help inspire more young people in the UK to become engineers.

The digital hub has been ‘explicitly designed to encourage young people to engage with engineering and manufacturing related subjects’, with many software, electronic and mechanical engineers now going on to work in the mobile industry.

The company is working with the Cabinet Office, Department for Education and the Department for Business, Innovation and Skills to open the education portal for teachers, students and parents to access relevant information. It will be rolled out to 5,000 schools by 2014, aiming to reach more than 1.95m pupils in the first year and 4.5m by 2016.

Siemans launched its first mobile phone in 1985 and released more than 100 handsets before it sold this arm of its business in 2005.

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/siemens-and-uk-government-launch-learning-hub-plug-digital-skills-gap

Gates: Microsoft’s Mobile Strategy “Clearly a Mistake”

In an interview with CBS, Bill Gates admitted that Microsoft’s mobile strategy was “clearly a mistake” and it didn’t allow them to “get the leadership” against companies like Google and Apple.

Asked about current CEO Steve Ballmer’s leadership, while Gates said he believed that lots of “amazing things” had been done in the last year, including Windows 8 and Surface, he admitted: “no, he and I are not satisfied”.

Having set out with the mission to have a “computer on every desk and in every home”, and succeeded, the company is still clearly banking on mobile to make sure it is now also in everyone’s pocket. But is it too late?

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/microsoft%E2%80%99s-mobile-strategy-%E2%80%9Cclearly-mistake%E2%80%9D-says-gates

FTC Tells Google: "Don’t be Evil"

Written for and first published here: http://mobilemarketingmagazine.com/content/ftc-tells-google-stop-being-evil

Google has agreed to change some of its business practices following a large-scale investigation by the Federal Trade Commission (FTC) into the company’s operations.

The FTC criticised Google for breaches of licensing agreements on patents essential to the development of the industry. The agreement could spell the end of the wave of costly class actions over patent infringments between technology companies.

Google has also promised to stop using content from other companies’ websites for use on its own vertical offerings, and will also give advertisers more flexibility to manage ad campaigns on Google AdWords, along with other rival ad platforms simultaneously. While Google was investigated for manipulating search algorithms to favour its own vertical websites, the FTC concluded that this ‘could be plausibly justified as innovations that improved Google’s product and the experience of its users’.

Standardised patent ruling

Motorola, bought by Google in June, is accused of reneging on commitments to give competitors fair, reasonable and non-discriminatory access to patents needed to develop products including iPhones, iPads and Xboxes. Google continued this, seeking injunctions against companies that wanted to license these patents, which ‘constitute unfair methods of competition, as well as unfair acts and practices’, the Commission said.

Should the terms be accepted following a period of public comment, this could set a precedent for similar disputes across other industries where companies amass patents for ‘for purely defensive purposes’. The judgement should prevent firms from performing a ‘patent ambush’, where the cost of royalties incurred by businesses can be passed on to consumers, or prevent products from being developed at all.

“The changes Google has agreed to make will ensure that consumers continue to reap the benefits of competition in the online marketplace and in the market for innovative wireless devices they enjoy,” said FTC chairman, Jon Leibowitz. “This was an incredibly thorough and careful investigation by the Commission, and the outcome is a strong and enforceable set of agreements.”

Some members of the Commission criticised the FTC’s use of Section 5 of the Federal Trade Commission Act as an abuse of the its authority and claimed that this judgement is in conflict with a previous ruling concerning Apple and Motorola.

Facebook Will Monetise Instagram – But How?

Written for and first published here: http://mobilemarketingmagazine.com/content/facebook-will-monestise-instagram-how

For the early-adopting hipsters that popularised the photo-sharing app Instagram, its buyout by Facebook was welcomed like their mum turning up wearing skinny jeans. It was inevitable that change was on the way and Facebook has now begun testing the service as its route to making money on mobile. Just as they find out their mum has started hanging out in East London.

Facebook has so far proved that you can have 1bn users and not be making enough money. And as a publicly listed company, it really needs to start making something back for its shareholders, particularly on the costly buyout of the Instagram app company. Of course, as Instagram’s co-founder, Kevin Systrom, said in a clarifying blog after the news spread, and suggestion of a boycott gathered pace, the service was created to become a business.

While he has denied that the company will sell users’ photos, social advertising in-app, with branded accounts and the potential for your preferences to be considered as endorsements are well on the way. While Instagram says on its website that it is looking at ‘innovative advertising’, this sounds very similar to what Facebook is doing, and is struggling to monetise.

But if I like something on Facebook, or follow an account on Instagram, does that mean that I advertise it? Questions have already been raised about whether people have even ‘liked’ things that appear on their Facebook feeds, and some have even claimed that dead people are managing to endorse brands from beyond the grave.

“Our main goal is to avoid things like advertising banners you see in other apps that would hurt the Instagram user experience. Instead, we want to create meaningful ways to help you discover new and interesting accounts and content while building a self-sustaining business at the same time,” Systrom said.

So what does the future hold for Instagram – apart from the inevitable need to generate some cash? As with many changes that Facebook has introduced, while there is the usual push back and the most determined leave the service, many people accept them as the price of free access. If a service is free, you are the product, so the saying goes. Users have to ask themselves what they are comfortable with sharing while accepting less control. They have until 12 January to remove their profiles before the experiments with brands and advertising start to happen.

Instagram could opt for a paid-for, ad free premium service, although this could reduce the appeal of its inventory to brands by reducing the number of affluent, desirable advertisees. Microsoft computer science researcher, Jaron Lanier, told Newsnight: “The internet has to be about more than advertising or it’s a path to nowhere.” Alluding to a looming advertising bubble, he said that if we wanted to build the ‘information economy’, people have to be able to share money and buy things on Facebook. But that means they have to trust it.

The question has started to be asked – can and will people start charging for their data? Or could they be given more opportunity to say ‘yes, I want advertising about cars, holidays and business solutions, please do not send me things about…’? For more on what these developments could look like, see i-allow.

Could this very 21st century problem end up with one social network bringing down another? The #boycottinstagram campaign on Twitter sure hopes so. Or is this all just a Twitter storm in a tea cup?
Meanwhile, Facebook’s founder Mark Zuckerberg has announced the donation of $500m worth of Facebook stock to charity…

Women in Wireless London – Building your International Career

Written for and first published here: http://mobilemarketingmagazine.com/content/women-wireless-london-building-your-international-career

 Women in Wireless London welcomed two internationally successful women in mobile to talk at their event last night, ‘Building your International Career’.

Both Cynthia Gordon, CCO at Qatar-based network Qtel, and Marianne Roling, MD of Mobile for Microsoft in Central and Eastern Europe have had impressive 20 year careers that have seen them living all over the world.
Cynthia Gordon 
Cynthia GordonCynthia’s roles have taken her from the -35 temperatures she experienced when working for MTS, the largest mobile operator in Russia, to the +50 heat she now works in at the Qatari firm that serves 90m subscribers and generates $10bn. “One tip – it’s all about clothing” she said.

“Europe and the US are quite similar, there are commonalities. Tajikistan, Uzbekistan, Rajasthan are truly different – the culture, the environment. If I can excite you about anything – grasp those opportunities to experience something that is totally different.”

GSMA MWomen Programme

She said that an international career gives you a fantastic opportunity to learn but also fantastic opportunities to help other women in the customer base or company you work for – women are often hugely underrepresented in emerging market companies.

She highlighted the MWomen Programme of the GSMA. “In Iraq – women are killed for having a mobile phone. Men think they will have affairs or it will take them away from their families.” The GSMA created special TV ads to address the cultural barriers and have increased the female user-base from 20 to 30 per cent. “How many women have the opportunity to use mobile phones is a big issue in emerging markets.”

From the Berlin Wall to real-time global translation
Marianne Roling 
Marianne RolingAfter the fall of the Berlin Wall, Marianne had the opportunity to work on a Hungarian project funded by the World Bank to build telecoms infrastructure, where just 8 per cent of the homes had a telephone line.

She has seen the internet boom and bust, the development of the mobile industry and now the smartphone and tablet revolution. Micosoft recently performed a real-time translation between the US and China as if the American speaker was fluent in Chinese.”This is the most viibrant, amazing industry ever,” she said.

Work/life balance

She separated her success into having great networks and role models, identifying sponsors, mentors and coaches, as well as getting a work/life balance. She moved five times in five years while she was working for Lucent in South America, completely starting form ground zero every time.

“Now I don’t travel at the weekends and do lots of conference calls early in the morning. You have to create the rhythm with your family.” But Cynthia said she believes you can’t have it all. “My husband gave up his career even though when we met we were level.”

Her key advice to get that international mobile career you crave: “Numbers numbers numbers. Go into the detail – never skim over the topic, seek to understand it better than anybody else. Have confidence in what you can do and achieve, get on that plane, you can do it.”

Community energy cooperatives take on the ‘Big Six’

Written for and first published here: http://www.wired.co.uk/news/archive/2012-10/22/community-energy-initiatives

The Big Six energy companies control 99 percent of the UK market, but energy cooperatives — democratically run community renewable energy programmes — are springing up in the fight against the “fossil fuel economy”

When we think of community energy projects, we often look to the developing world. From Brazil to Indonesia, local schemes bring energy by the people, for the people, often to areas that have never had access to electricity before. These projects bring jobs in construction, operation and maintenance, often with caveats that say any surplus is shared or invested in local business or schools. But surely, the same thing isn’t necessary or possible in the UK?

Guy Shrubsole, energy campaigner at Friends of the Earth, believes community energy is vital to wrestle control from what he describes as the “dirty polluting cartel”, the Big Six energy companies who control 99 per cent of the UK energy market: Scottish Power, British Gas, EON, Npower, Southern Electric and EDF. This murky world where shareholders have to see a profit has left us, he says, with “chronic underinvestment in infrastructure”, “confusing, opaque tariffs” and a country “hooked on expensive fossil fuels despite the increase in gas prices”.

Friends of the Earth calls for a complete decarbonisation of infrastructure by 2030 in order to ensure energy independence and stave off environmental disaster. Even the government’s Met Office now accepts that “since the early 1900s, our climate has changed rapidly due to persistent man-made changes in the composition of the atmosphere or in land use”. Vestas’ most recent Global Consumer Wind Study, conducted by TSN Gallup among 24,000 consumers in 20 countries, found that 85 per cent want more renewable energy. Germany, held up as an economic powerhouse, already gets around 25 per cent of its energy from renewables. Denmark powers a third of its country on wind. In both countries, there is less opposition to so-called “green” infrastructure because local populations have a financial stake in democratically owned and run organisations. With no large corporations involved, they can control the profits.

“Renewables can do it,” Shrubsole said. “We know that six times more energy can be generated off shore than the UK needs per year, using wind, wave, tidal and even solar.” While critics argue that we can’t cope when the wind doesn’t blow, Shrubsole believes that this is a tech problem that the national grid can deal with. And for those who say renewables are too expensive, he notes that the costs are only decreasing while gas bills are at record levels and rising. “Nuclear is actually the most expensive ‘solution’ and wouldn’t be ready until the 2020s. Green is one of the only growth areas in our economy today, including creating job opportunities, but the industry needs supportive policies.”

Ewa Jasiewicz, from Fuel Poverty Action, echoes Shrubsole’s sentiment. “We don’t believe energy should be a commodity controlled by the market. We have a right to energy. But at the moment that is a right we have to pay for.” Fuel Poverty Action descended on the Big Six at the UK Energy Summit where future climate policy is decided. “They are part of the problem, the fossil fuel economy,” she said. “Anything other than this and they would be abolishing themselves.”

So if we can’t leave it to our utility companies, and the lobbying power that comes with their position means government is unlikely to take drastic measures, who can we depend on to deliver the energy we want and that the planet needs? The answer might be that we have to do it ourselves. Energy cooperatives are springing up all over the UK, dispelling the myth that renewables are too expensive, not ready or not worth it, and proving that nuclear is not a necessary alternative. Some in the most unlikely of places…

Afsheen Rashid works for Lambeth council in London looking after Brixton Energy. The co-operative is about to go into the second phase of its plan to “repower London”, having successfully launched the UK’s first community-owned solar powered energy project in the south of the capital. Phase one is exceeding its targets for the year, having already generated 70 per cent of the amount it estimated it could, despite only being operational since April. Solar 2 will extend this across London and they are asking for people to pledge between £250 and £20,000, with up to three per cent return on investment, tax relief on your money and a shareholder’s vote. The second project aims to raise £61,500 to enable the purchase and installation of new solar panels on the roofs on Brixton’s Loughborough Estate.

Lambeth Councillor, Lib Peck, said: “The project will bring significant benefits for the local community and will help inspire locals to become more energy efficient and play their part, in whatever small way they choose, in creating a clean energy future. Lambeth Council is pleased to be supporting Repowering South London and I look forward to seeing Brixton Energy Solar 2’s solar panels glinting in the sun on the roofs of buildings on the Loughborough Estate, generating clean energy.”

Glyn Thomas works with Community Energy Warwick, a cooperative which aims to decentralise energy production, increase efficiency and cut carbon emissions in Warwickshire. They raised £115,000 in six weeks from 70 local investors for their first project. “We generate energy where it is needed, initially on a Stratford and a Warwick hospital that now use all of this energy on-site. This connects people locally with the way energy is generated and used. It gets them interested in it, which makes them use less, effecting a long-term behavioural change – the holy grail for any campaign. It also allows local people to benefit financially.”

But it isn’t easy. “Community Energy Warwick took a huge amount of voluntary work,” Glyn said. “We started with six volunteers and needed finance, legal, project management and procurement expertise. Plus a lot of goodwill. Coops UK was instrumental in helping us. What would make it easier would be more grant funding, low-interest loans that surprisingly weren’t available to cooperatives from the government’s Green Bank or Green Deal, and a national body to support community projects where we could share best practice, as well as technological and legal expertise.”

What energy co-ops do is use existing technology to give people new ways of trading electricity that aren’t imposed from outside, which is seen as the biggest reason why local areas resist such projects. Natalie Bennett, leader of the Green Party, agreed: “If one of the big energy providers puts a wind turbine on the hill above a village, sometimes, understandably, people get upset about that. But if the village owns it and the profits from that wind turbine goes to put a new roof on the village hall, or some extra facilities in the school, then that wind turbine looks very different. When people put solar panels on their house, they get to see their electricity meter essentially running backwards.”

“Decentralised, community-owned, local schemes and even individual panels on people’s roofs, help connect people back to the energy supply and make them realise that there’s a cost to it. In terms of the type of system that’s created, it’s much more resistant to shocks and what we need for the future.”

Women in WirelessLondon -on startups at the Wayra Academy #WiWstartups


Telefonica’s Wayra startup hub couldn’t have been a better choice for Women in Wireless London’s first panel discussion. Wayra was started in South America, and is so-called because the word means a change of breeze, or a change of direction. There has been a great deal of attention of late around the question of women in the boardroom. Promoted onto the agenda by the publishing of a government review, the Evening Standard and then the BBChave both taken a stab at answering one of modern life’s most pressing questions: ‘why aren’t there more women in top jobs?’

This panel went some way to offering an alternative. Voted for by the audience at the Women in Wireless launch back in April, it appears many women want to be their own boss. Chaired by Olivia Solon, Associate Editor of Wired.co.uk and one of TechCrunch’s 100 Tech Women in Europe, but with her magazine confined to the ‘men’s interest’ section of WHSmith, she knows only too well what it’s like to be a woman in a bloke’s world.
She was joined by:
Michelle Gallen – co-founder and CEO of Shhmoozethe people discovery app for professionals- and TalkIrish.com an Irish language learning platform
Michelle likes straight talking, dark chocolate and Irish whiskey. She had delivered a project for the BBC ahead of schedule and under budget,  “it rocked”. Would she get a bonus? No. “I hadn’t a thing to go to and I walked”.
Claudia Dreier-Poepperl – founder and CEO Addafix – a caller ID service
Claudia wasn’t happy for a long time. The startup she had been a member of since day five had been acquired and acquired again. She was in the UK. Its HQ was in the US. “If I can put all that energy in to make somebody else rich – I can try for myself”.
Muriel Devillers – LUMU Invest – a provider of seed funding and mentoring
Muriel Devillers “married had children and then had a divorce… I thought I had to do something”.  She went on an adventure and started four pirate radio stations. She is now a business angel, advising and supporting startup projects.
Yael Rozencwajg – founder and CEO YOPPs Digital Media
Yael had a ‘typical life’ and was well-known among Paris nightclub scene. After two years, she decided to earn money from it.
Sabrina McEwen – communications executive for Hiyalife – a platform to co-create your life story using memories, a Wayra startup
Sabrina went from a corporate to… a funkier business, but still corporate… and had a difficult boss. She wasn’t intending to join a startup but hasn’t regretted it one bit. At Hiyalife, she is surrounded by “passionate people who want to succeed… interesting and full of ideas”.
Olivia: So you’ve got your idea on the back of a napkin… what do you do next?
Muriel: It’s not an easy one – I was travelling the world for over five years looking for the disruptive ideas. I listen. When I say ‘wow’ I’ve fallen in love with the idea. I get into the team to push, open my network, make you work.
Michelle: There was a gap in the market. There were 59 million people with an Irish passport and I was leaning Irish from 40 year-old books… Perhaps I wouldn’t sell my house… But today you can test your assumption. If you’ve got 50 people signed up… go for it.
Claudia: I had to find techies, to test whether the task was a yes, no, or a possibility. They have to be on the same wavelength, can you trust them? Perhaps find them from a previous job. Can you build something, a prototype without any funding? You don’t need a big amount of funding to get you through that. The further you get, the more impressed any business angel will be.
Olivia: Once you had launched – what was the biggest misconception about having a start-up?
Yael: Don’t be afraid of failing. Don’t worry about the money. The idea, the project has to be the main thing at every step. I strongly advise you to make mistakes – we learn after making mistake, misunderstanding the marketplace and failing.
Claudia:  Everything takes about 10 times longer than you think – time, energy, money, contingency is never enough. Over the years you become more relaxed about that – four weeks waiting on a contract from a big corporate is like four years for you.
Muriel: Invest your own money – this is showing in your guts that you believe in it. Use crowd funding – especially when you start. Friends and family support will show you are right and boost you to go further.
Michelle: No one tells you about maternity leave when you’re starting out on your own.
Sabrina: But there is actually lot of support.
Olivia: So what about the pitch process? What’s the worst pitch you’ve seen?
Muriel: 27 slides, loads of numbers. The best way to pitch? Please show me your guts. I don’t care about slideshares. I need to feel the love in three, four, five slides – don’t ever put your speech on it.
Olivia: How do you get a work/life balance?
Claudia: You don’t. You have to force yourself to stop – travelling all the time is bad for your health.
Michelle: 9am-11pm and then drinks gives me five hours in the week to see my baby. I want my friends to call me out on it.
Yael: You need time management – take distance from your project and see your friends.
Olivia: Studies show that men are better at multi-tasking. No?
Muriel: We are multitasking!! Pregnant, working… To risk and invest, I think we do it better.
A lot of VCs are male but business angels are mostly women. When you believe in it you go for it. We know how to push it to minimise the risk.
Olivia: Woman in tech – more men than women – advantages/disadvantages?
Yael: In tech, there is a big opportunity for women to reach the men’s table. Keep in mind – women have the power to connect and support each other. We trust in ourselves, focus and bring our self-confidence.
Muriel: I am a woman in a man’s world. The financial world. And I disrupt that. I shout. I put my fist on the table. What I want to see is teams build projects together – men and women together – we have qualities and men have qualities. We can approach it from 360 degrees.
Why do we get married and have children? Because we are complimentary – in your children, you integrate your qualities together.
Claudia: It depends on the situations. There are always so many men at tech conferences. If you are trying to sell something, I love it!
Muriel: There are now more than 60 per cent women studying tech in universities.
Michelle: There are no queues for the toilet when you’re a girl in tech! You can start doing the ‘I’m the only girl in the village’ bit. Try not to analyse – just be. Support everyone and call them out on things. When guys say ‘you have to have balls’, I say ‘talk to me about guts and I’ll show you them’.
To the audience.
My start-up isn’t working…
Michelle: I spent my 20s having really crap relationships. I was late to the party when it came to settling down. Be slutty as a startup – split up, lose it. You say it’s your baby, but it’s not. You wouldn’t be so precious about it.
Muriel: Branding is 60 per cent of your budget. There are co-working spaces all over the world – be together as much as possible, all you need is a place with a table, wifi, people to talk with and that’s all.
Do women think big enough?
Michelle: If you’re going to put the hours in, you have to care about it. If you’re ironing, you go for it, same if you want to be the next Facebook.
Claudia: The business has to be scaleable.
Muriel: Dream global before dreaming local and you will succeed. Make us believe in your dreams.
Yael: The world is not open to you; you have to open the world.
Olivia: One tip for the future?
Michelle: Always do your pelvic floor exercises and never fake an orgasm
Claudia: If the others can do it you can do it
Muriel: Believe in your dreams
Yael: Live them
Sabrina: Don’t bother convincing the non-believers