Mahala, a social network monetisation platform, is set to launch this month, enabling anyone to buy and sell products on their Facebook wall and other platforms via a secure QR code (S-QR).
The Mahala Mobile Shopper app is in beta and will be available soon on iOS, Android and BlackBerry World. Buyers simply link it with their PayPal account and scan any QR code from the company. Sellers can create an S-QR for each product or service, upload it via the Mahala portal and then share it.
The company believes this will help independent musicians, film makers and artisans to sell their wares without the need for an eCommerce site. The codes can also be placed in print or on other surfaces, like t-shirts.
Asked if this is a first, a company spokesperson, said: “It is the first. Security has always been the issue. It is not as easy as it looks. The security and convenience behind Mahala’s solution are key.”
The platform was born out of an initiative to bank the unbanked in South Africa. Sonny Fisher, CEO of Skynet Technology Group, said: “This marks the culmination of four years of hard work by our teams of global experts. By securely monetising the social networks, we have staked our claim in the payment space. This is the first of many revolutionary payment solutions that we are rolling out globally during the course of 2013.”
Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/mahala-social-marketplace-beta