Category Archives: giving

Egyptians Give Nearly Half a Million Mobile Donations During Ramadan

Over a quarter of a million people – 284,632 – donated $484,702 (£311,625) to good causes during Ramadan in Egypt this year, a 462 per cent increase on 2012’s figure.  

$241,000 was raised in the last two days alone for charities including the 57357 Children’s Cancer Hospital, the Egyptian Food Bank and Resala, via TA Telecom’s Megakheir SMS service. Megakheir processes 95 per cent of all mobile giving in the country.

“Donating to charity has always been an integral part of Ramadan, however, the proliferation of mobile technology that the region has seen in recent years has provided the people of Egypt with a highly way of channelling their generosity,” said Amr Shady, CEO and co-founder of TA Telecom. “SMS donation platforms allow charities and NGOs to reach a wider audience, generate more funds and ultimately make a greater difference to society.”

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/egyptians-give-nearly-half-million-mobile-donations-during-ramadan#kGZzJpe0bimxTMLP.99

JustGiving Just got Easier with One-touch Mobile Donations

After its mobile traffic overtook desktop for the first time back in April, JustGiving has made it even easier for smartphone and tablet users to make donations to their favourite causes. 

The JustGiving mobile website has been updated so it remembers donors’ credit or debit card details after their first donation. It is hoped that this ‘one-touch’ process will encourage repeat giving. The additional Gift Aid option has also been simplified to ensure more UK tax payers opt in. 


JustGiving anticipates that by 2014, around 70 per cent of all traffic will come from mobile devices. Its Android and iOS apps will be brought in line with this at a later date, the organisation said.


“The way that people give is changing – more than ever, people want to give wherever and whenever they want, on any device,” said Lee Marshall, product manager at JustGiving. “In a world full of distractions, it’s vital for us to continue to make giving as easy and intuitive as possible. Our next challenge now is to encourage mobile donors to give more, and more often, to their favourite causes.”


Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/justgiving-just-got-easier-one-touch-mobile-donations#ZZYqYCV6iGb3Dd9S.99