Author Archives: kirstystyles1

Apple to Refund $32.5m of In-app Purchases Made by Children

Apple App StoreApple has been ordered to refund American parents ‘at least’ $32.5m (£19.8m) for in-app purchases made by their children without their ‘informed consent’.

‘Tens of thousands’ of complaints had been leveled at the company since early 2011, the Federal Trade Commission said, with many claiming thousands of dollars in charges they didn’t know about. One consumer said her daughter had spent $2,600 in the app Tap Pet Hotel.

The FTC found that Apple was storing users’ passwords for 15 minutes after they had authorised an initial download, enabling children to go on an inconspicuous buying spree. The second accusation was that parents were often simply asked for their password without Apple making it clear that this was to authorise in-app purchases. Both of these violate the FTC Act.

Apple will also have to change its billing practice by 31 March so that parents are clearly informed if entering their password is being taken to authorise a payment. The company must contact all of the people it knows were charged in this way and give them a refund at their request.

In an email to Apple employees obtained by 9to5Mac, CEO Tim Cook said the case wasn’t needed as the company was already addressing these issues. Apple has emailed the 28m people who made in-app purchases within kids games and has received 37,000 claims. Of the amount set aside for refunds, this would indicate an average unauthorised charge of around $878 per claimant.

“This settlement is a victory for consumers harmed by Apple’s unfair billing, and a signal to the business community: whether you’re doing business in the mobile arena or the mall down the street, fundamental consumer protections apply,” said FTC Chairwoman Edith Ramirez. “You cannot charge consumers for purchases they did not authorise.”

As Apple only takes 30 per cent of each transaction made, with 70 per cent going to developers, this means they are likely to pay out more than they actually received for each unauthorised payment. But $32.5m is a drop in the ocean compared to the revenues Apple makes in the App Store. Last year, the company made $10bn.

One of the four commissioners working on the case disagreed with the decision. In a statement, Commissioner Wright said he did not feel Apple should have to change its business because of an ‘extremely small and arguably, diminishing subset of consumers’. But this kind of problem is not limited to the US, with complaints to premium charge regulators PhonePayPlus growing rapidly in recent years.

The FTC outlined a range of steps it has taken to address issues created by growing smartphone use, including creating guidelines to avoid deception in mobile advertising, to improve transparency on data privacy and to help smooth the transition to mobile payments.

Written for Mobile Marketing Magazine and first published here: http://mobilemarketingmagazine.com/apple-to-refund-32-5m-of-in-app-purchases-made-by-children/#R0qH7Sg2FiqIlLoS.99

Smart Pipes or Dumb Monsters: What Can Telcos Do About Death of SMS?

Teen TextingOTT messaging exceeded the number of text messages sent in the UK last year by more than 15bn.

According to Deloitte estimates, the number of instant messages sent in the UK reached 160bn in 2013, growing from 57m in 2012. Meanwhile, the number of text messages sent dropped from 152bn in 2012 to 145bn in 2013.

This represents the first time that the number of texts sent has dropped. In 2014, the company believes that more than 300bn IMs will be sent, compared to just 140bn SMS.

But, in spite of the impressive growth of OTT messaging, with a growing range of global contenders, SMS still represents a huge share of revenue. In 2014, it will generate revenues of £60bn, equivalent to 50 times IM revenue. And Deloitte says it expects text messaging to continue to generate significantly greater revenues until 2018.

Scott McKenzie, director of Coleago Consulting, which advises the telco industry said he is surprised that SMS revenues aren’t going to fall faster than this. He now believes that the market has to aggressively go after mobile data if it wants to survive, to embrace that they’re going to be a ‘smart pipe’.

“The telcos are just becoming broadband internet companies,” he said. “SMS has been a highly lucrative area for them with a high margin, so they’re going to have to figure out how to profitably deliver mobile broadband to everybody. If they don’t cannibalise their own revenue, someone else will do it for them.”

But Jose Romero, VP product strategy and marketing at Movius, which sells new services to the carriers, believes that if this happens, telcos are restricting the kinds of services they can charge for and are likely to succeeded by smaller, cheaper mobile internet providers. He says they have to innovate.

“Some of these companies are in desperate situation where their business is starting to tank and if they don’t do something now – they will lose their business – specifically in developed markets,” he said. “They are hurting really, really bad from the loss of SMS revenue but they are quickly becoming an internet pipe that doesn’t generate much money.”

He says the large telcos need to speed up decision-making, stop doing ‘me too’ innovation and not be afraid to be first to market. “Carriers can actually compete in the area that they are very strong at – innovative voice services with high reliability – there is still a lot more money to be made from existing voice infrastructure so why don’t they do that?” he said.

Options that telcos are already exploring include offering different user profiles for ‘work’ and ‘home’ phone use on a single handset, and creating better roaming offers so people aren’t afraid to use talk minutes abroad. But Romero also highlights that Google now offers its users the opportunity to choose their default messaging client when they buy a new phone – picking either their carrier or an OTT provider – and this could easily be offered for voice too.

“If the carriers don’t innovate in the next two to three years, the OTT players will take over,” he said. “These companies can even go into other areas that they’re not comfortable with – they’ve got to look for new ways to become relevant or they will lose market share.” He points to AT&T’s presence at CES, tackling areas as broad as connected cars and healthcare.

But both men agree that telcos shouldn’t try and beat OTT providers at messaging. “Their experience of delivery of apps is pretty woeful,” said McKenzie, ” and there are millions of great apps out there already. But these messaging apps don’t actually generate a massive amount of revenue. And apps can change, WhatsApp could be replaced by something tomorrow.”

Both hightlight the failure of telco JV Joyne, a rich messaging app aimed at taking out the OTT market. “The project was five years late because they couldn’t agree on standard and took forever to get the thing off ground,” McKenzie said.

Understanding consumer behaviour to assess individuals’ needs, as well as offering good value packages and different levels of service for different types of customer, is key, he says. “It’s in their interests to have efficient customer service, which lower costs and reduce churn rates. The mobile market is going to get a lot more competitive in the UK.” Some companies are already adjusting pricing to make OTT less attractive, he highlighted, while T-Mobile in the US hosted an ‘uncarrier’ event at CES last week in a bid to differentiate itself.

McKenzie believes that in-market consolidation ‘makes a lot of sense’ and it has already been done across the world. But competition authorities are increasingly wary of the negative effect this may have on consumers. Private equity firms, outside operators and investors from Asia were also identified as potential entrants into the UK telco market.

But Romero doesn’t like consolidation, saying this could perpetuate the problems telcos already have. “It is something that is going to happen very quickly here. But it’s just going to create these monster operators and again – if they don’t innovate – they just become a pipe.”

Written for Mobile Marketing Magazine and first published here: http://mobilemarketingmagazine.com/smart-pipes-or-dumb-monsters-what-can-telcos-do-about-death-of-sms/#TjDpe7OzL841uqVX.99

Facebook Buys Social Product Creator Branch Media

Branch Media app Potluck

Announced fittingly in a Facebook post, Branch Media CEO Josh Miller explained that his company had been bought to form a new Conversations team at Facebook.

Branch Media has brought two different social products to market during its two-year lifespan. The Branch web platform enables users to invite others to chat about specific topics or news stories, while the free Potluck app is a social news aggregator. Miller said that these products will continue to operate as they are.

The team of nine will stay in New York and ‘build Branch at Facebook scale’. The CEO said the goal of the team would be to help ‘people connect with others around their interests’ and Facebook is clearly keen to work out the best way of ensuring the big conversations still happen on its platform.

Twitter co-founder Biz Stone is one of Branch Media’s investors and TechCrunch has unearthed the post that shows the news was actually broken on his new product Jelly.

Whether the question was posed purposefully to out the acquisition or not, ‘What happened Branch? The company has gone quiet’, Miller was clearly taken by surprise. He added: “A more thoughtful note and details to come soon but I am writing this haphazardly from a mountain in Japan (I was tipped that the story was going to leak while on vacation).”

Written for Mobile Marketing Magazine and first published here: http://mobilemarketingmagazine.com/facebook-buys-social-product-creator-branch-media/#GZ74SkDde4vz2qdX.99

Are You Ready for this Jelly?

Jelly amendIs it a marketing tool? Is it a global empathy engine? Or is it a load of fuss about nothing? Perhaps I should just ask the digerati currently crowding around visual Q&A app Jelly, created by Twitter co-founder Biz Stone…

After linking the app with either Twitter or Facebook, the mobile-first search platform enables users to ask questions of their friends and friends-of-friends using pictures as the prompt.

‘Point. Shoot. Ask’ are its limited homescreen instructions. And then add a doodle to highlight a part of the image if you like.

From ‘What jacket should I get?’ to ‘shave?’, with an attached picture of your face, or ‘what % of users now say NO to push notifications?’, just snap a photo on the fly or upload an image from Google. You can also forward messages by email or text, with a link for the recipient to sign up, if you don’t get the answer you’re looking for.

It’s been likened to online question platform Quora, without the discussion and with a greater social element, a bit like Yahoo Answers but more good-looking, with elements of Snapchat, Tinder, Chatroulette and Instagram… Or perhaps an app for people who haven’t discovered any of these things yet?

Unlike Quora, Stone says it hasn’t been built to encourage discussion but glean answers quickly from a trusted network. The founder also says one of its main features is to make it easy to help others, which might naturally discourage the facetiousness experienced on other social networks… But the general rule of thumb with online services is ‘build it and the trolls will come’.

So what is this really all about? It actually seems to lend itself rather well to marketing and is worth having a play if you’re not too busy Facebooking, Tweeting and Pinning. You can get fast customer feedback or help with product development, for example, all for free. But then what’s really in it for users and how does Jelly get a good number on board to begin with? It’s no good if only marketers turn up to the party. No offence.

Search marketing has long been the undisputed winner on mobile, with Google the crowned prince, but perhaps it’s due a refresh for 2014? As others are grasping around voice, perhaps visual and crowd is the way to go?

As a Q&A company, the founders are already asking users what else they’d want from the service, with answers including question categories and a search function. Although the platform is not being built within Twitter’s ecosystem, add Twitter, Vine and Jelly together and you get a reasonably nifty social toolbox.

So. My initial assessment?

If you want facts, try Google. If you want opinion, ask Facebook and Twitter depending on the question. Heck, ask someone close to you if you dare! I’ll settle on it becoming search for the Snapchat generation… If a generation could ever be defined by a service where the whole premise is impermanence, built in order to send dodgy pictures.

But brands beware. Don’t think for one second think that the nice sentiment Stone outlines will stop people from snapping your staff/toilets/product and asking ‘what is going on with this? Next!’

Written for Mobile Marketing Magazine and first published here: http://mobilemarketingmagazine.com/are-you-ready-for-this-jelly/#ABFCzfqsfkqmtlAd.99

Mobile Traffic Doubles at Evening Standard and Indy

Image

ESI Media – which comprises the Independent, the i paper and the Evening Standard, all owned by Russian oligarch Evgeny Lebedev – has had an exciting few years.

From taking the Standard free and launching a concise sister paper to the Independent, the i, back in 2010, to hiring the youngest ever editor of a national newspaper earlier this year, the group has consistently evolved with the changing face of news.

“It’s a challenge for all print newspapers to maintain circulation and readership, and is even harder for paid-for titles,” says digital MD Zach Leonard. “But we’ve actually got more people reading Independent journalism today than ever before because of the absolutely radical growth of the website.”  Worldwide, the company now sees 30m unique users every month and only 55 per cent of those are now in the UK, he said.

As part of its most recent reinvention, which includes a facelift for the Indy, a new iOS app has also launched this week for the Evening Standard. An Android app and a dedicated Kindle Fire app are on the way in the coming weeks – the Fire delivers the second-largest audience share after iOS – with the same updates promised for the Independent before Christmas. The apps are all powered by Page Suite, chosen as something that would work for both the free London paper as well as the paid-for national title.

40 per cent of traffic is mobile

“A year ago, 20 to 25 per cent of our web reads were coming from mobile,” Leonard said. “Including our apps, we’re solidly north of 40 per cent every single month.” The new Evening Standard app combines digital elements with a PDF replica of the day’s paper, seeking to satisfy both those who enjoy the traditional linear view, as well as serving up dynamic elements no doubt with a younger readership in mind.

People will be able to see a rolling week of content, as well as gaining access to a 30-day archive. Yes! magazine, which comes out in print each Friday, will also stay in the app for an entire week. “We’re hoping the new app gives people a reason to check in with the Evening Standard on their way to work,” he said.

The app uses push notifications to alert opted-in users to the availability of the latest edition, as well as automatically downloading each edition in the background for the reader to view offline. Within four days of the app’s release, Leonard says the Standard is running around 50 per cent more additional page impressions.

Video and virtual-only editions?

A later release will bring video into the dynamic content section and Leonard said the company’s TV channel London Live, which is launching online and on mobile in the new year, could provide a tie-in.

The company is using both print and digital resources to support the production of this new range of apps and has committed to a rather gruelling-sounding digital production schedule, actively curating a digital edition of the Standard up to five times a day. Leonard says he hopes the paper will be able to deliver an entirely virtual evening edition in the near future.

ESI is actively working with the Audit Bureau of Circulations – the organisation that counts newspaper readership – to create a standard for measuring digital publications. “We’re seeing a move towards metrics that are a lot more robust,” Leonard said.

Native, RTB and transactional ads?

The company is now looking to ensure it can sell truly cross-platform advertising packages, in some instances encouraging its historic print advertisers to go digital. Within the Evening Standard app, as well as the upcoming updated Independent app, there will be IAB-standard ads, as well as overlaid and full-page interstitials between news content.

The group sells a lot of its premium inventory directly to brands, but they do have network and RTB partners. “ESI is currently more dependent on external sales partners for mobile inventory. We’ve been selling mobile ads for the last three years within our apps and the last 18 months on the mobile web and there is growth in terms of networks and RTB.”

“But developing really interesting embedded advertising is where the market is going – the highest premium spots, particularly, are about that,” he said. “We have sponsorship conversations but it’s much more intersting to build something into a content area. I’m really keen to explore transactions and shopping opportunities on our apps in the future.”

Written for Mobile Marketing Magazine and first published here: http://mobilemarketingmagazine.com/content/mobile-traffic-doubles-year-evening-standard-and-indy#7g9mw54TOFCGgo6y.99

A New Curriculum?

This is an article based on an interview with ed tech entrepreneur Gi Fernando on technology’s role in changing how education works. Gi Fernando is an investor in Freeformers, a company that trains young people from disadvantaged backgrounds alongside companies looking to learn digital skills.

I think we need to work harder to build a curriculum that unlocks students’ passions and enables them to solve problems they care deeply about. If you get them involved in projects where they can sort out problems by building things and making things, they are passionate to learn more. School panders to academic people who like learning for the sake of learning. But 90 per cent of people aren’t academic and they actually just want to be able to solve problems that they care about.

Creative does not just mean you’re good at drawing, and you can learn to be more creative. Some would argue the UK is number one for creativity for a whole number of things across the world. I’d say we’re almost creative despite ourselves! But we are a massively creative society – despite the curriculum, despite everything else. Creativity needs to be at the heart of curriculum as it comes out of passion.

Something like Apps for Good is a great model for this. The kids create an app around an issue, like a tool to help someone with learning disabilities learn better through the use of tech. The participants learn about building a successful business, hard skills like maths, soft skills like communication and the history of the problem they’re trying to solve.

Kids are told to turn off their phones when they get into the classroom. But like it or not, that is their communication device, making it more efficient for them to stay in touch with a bigger audience. With devices like this, kids also have the potential to learn larger volumes of stuff more quickly. Surely it’s better to incorporate this powerful computer into lessons, enabling the teacher to engage with students before, during and after?

The problem with teachers’ traditional knowledge transfer role is that knowledge is all there already, in real-time and always being updated. What a teacher now has to do is help young people distinguish the truth from untruth, ensure they know how to use knowledge effectively and also how to create knowledge. Of course the basics are still really important, but you have to embed that rote learning into something creative.

Teachers can actually start to have more one-to-one interactions because they are acting in more of a facilitation role; teaching assimilation skills, usage skills, interrogation of information and drilling down – not just rote learning. They also need more power to be 100 per cent inspiring kids, working with kids and getting the best out of them, which means they have to do less paperwork. Admin should be reduced by tech – automate it, or just don’t do it. Schools should make their own decisions, do it locally and be as creative as they can, and transfer best practice.

This actually doesn’t require as much of a shift for teachers as it does for those who build the curriculum.

Vocational versus non-vocational

People are really quick to say ‘or’. It should be ‘and’ not ‘or’ for vocational and non-vocational subjects. The division of them is a systematic thing from the past that deemed that doing something vocational meant you were ‘a bit thick’. Splitting people like this does both sides a disservice.

Freeformers participants learning by doing, do online digital missions, volunteer to transfer their skills to others, learn in the local coffee shop, do face-to-face stuff with mentors, as well as working in a dynamic startup-style classroom environment. A mix of vocational and non-vocational, human, not isolated.

MOOCs – Massive Open Online Courses piloted by tech teachers, which have become very popular – are still done by learners largely in isolation, even if a lot of people participate, which again only suits some people. You learn differently when you’re learning with other kids, you actually learn things from them, in the same way hanging around with friends at university is actually massively valuable.

Infrastructure

The value of centralisation should be around economies of scale, where you collect taxes and deliver a cheaper and better education. In theory the best education you should be able to get should be government doing it at scale. But free schools mean it’s easier than ever to set up a school or an adult education facility. You see industry getting involved in education and competing with the government – and unfortunately, I know where I’d put my money.

Tech shifts the focus to demand-side from supply-side – the demand from learners and industry for the right skills for people to get jobs and unlock the potential they have. What if Google starts to offer the best education? Part online courses, with face-to-face delivery through community buildings. And it could be free. People would vote with their feet.

Future campuses? I see different hubs with meeting spaces where TedX-type events are beamed in, with clubs and communities grouped around MOOC-type things and people work on projects they’re getting paid for.

University

I’d always tell people to study something they’re passionate about at university even if you’re not going to get a job directly from it. My parents made me do science because frankly I couldn’t make up my mind. Ancient medicine and French – whatever – go and learn something creative and then start making stuff at home. Doing art? Build stuff around art, solve problems you see using tech. If you do that, you’re more likely to be able to get a job you’re passionate about and have an advantage over other people in the industry.

What we’re seeing in the tech industry and other areas are moves towards a ‘micro-work culture’ – so learning something very specific with the idea that you’ll be working for the same company and picking up a pension just aren’t that relevant anymore. You might do four different things for eight companies or a number of different jobs within the same organisations.

Academic is not the same as bright. There are a whole host of people who’ve change the world that are not academic. But everybody from startups to the civil service to the corporate world judge people by how academic they are because we don’t really have another way to judge them. At Freeformers, you can actually see the corporate guys twig when they realise these kids are bright, they know their stuff, hey, they’re actually teaching us. At that point, any qualifications become irrelevant. And in digital, tech and creative industries more generally, a degree is not so important. I believe we really need another evaluation system about what ‘bright’ is.

Future of work

Knowledge and creative workers are the new factory workers, blue collar workers. Solving problems, using assets – that’s the future of most of the workforce. All levels in a company will have to be more creative and more tech-enabled. Tech will have massive effects – removing the need for performing automated tasks and driving competition – which will then call for really creative skill sets to be creative in serving the customer.

Space is already becoming high-premium stuff on the high street, for example. In many cases, you already pay ‘more for in store’, so to have that edge, the shop assistant really has to be able to offer a mix of digital and face-to-face skills. Suddenly, the job becomes quite skilled, transforming your typical ‘boring’ job into a skilled servicing job.

Tech jobs

There needs to be more creativity in government about thinking what the future’s going to be like. It’s all well and good ‘backing startups’ but they actually need to change behaviour in terms of embracing change. Doing a big project with lots of risk management is actually riskier than doing lots of small projects, some of which fail. What’s a few £10,000 failures compared to a huge $13bn one? Trying things with less money means your chances of success will be much higher and it will give a more diverse group of people access to government project work.

Government projects breed selection bias because they are so worried about making a mistake, they always choose the same people. There is a massive issue around diversity that also massively inhibits your ability to succeed more and more. There are those who know they have a selection bias and those who mean well but don’t actually know they have a selection bias.

Getting a job and being able to earn is still very important – in tech, people say ‘learn, earn and return’. You need to learn by doing all sorts of skill sets, learn how to interact with society, then earn respect, earn money, hopefully get a regular income and then give back and support other people. Tech is democratic and you will earn more money so we have to support people by  teaching them skills to earn more.

Tech founders are working hard to find the right talent – largely imported from outside the UK – but you should only do that alongside educating the local population to fill those roles. It really doesn’t take years. If we don’t sort education out and look to immigration to fill these role, we’ll get to a point where we’ll have an uprising because local people will feel the country is ignoring them. Particularly because they’ve had skills training overlooked because of inherent selection biases that exist.

Otherwise it just becomes a whole bunch of hipsters who are moneyed, it is a class thing that ceases to become about colour. I certainly don’t want the tech industry driving cliques and class barriers in the UK – we don’t need to do it.

Given its creative history, we have a very exciting opportunity to be a very British tech industry which is inclusive, driven, massively creative, highly experienced and less wasteful of talent – which is why I’m doing what I’m doing.

Written for Compass as part of its Education Inquiry http://www.compassonline.org.uk/a-new-curriculum/

Shazam Hints at 2014 IPO

Andrew_Fisher_High Res

Speaking to Shazam executive director Andrew Fisher, it’s easy to believe that the British-based company has the silver bullet for linking TV, radio, outdoor and in store, and is therefore well-placed to reap the rewards from this trillion-dollar market.

So far, the company has focused on using audio recognition for TV ads, bringing users additional branded content within the Shazam app, which ‘turns 30-second TV slots into three minutes of engagement’.

“If someone is engaged immediately, to go straight through to a call centre for example, the conversion rate and ROI is going to be far greater,” Fisher said. “So Shazam is helping traditional media budgets perform better.”

Fisher said the company is actively engaging with brands and agency partners around whether image recognition will become part of the Shazam experience, but he said to date, demand hasn’t been high enough. Through its audio campaigns alone, the platform has driven more than 500,000 users a year to buy $300m of goods and services.

Further growth

But Fisher points out that even with a user base of 350m – and growing by 2m every week – Shazam has only captured around five per cent of the potential global audience. “95 per cent of the opportunity is still in front of us,” he said.

Shazam went to market knowing the facts about smartphone penetration – growing, but not the majority of the world, yet – so has always offered support for feature phones in the 200 countries it is present in. The company’s relationship with Latin American telco América Móvil, from which it received $40m of investment back in July, was a key strategic play to help the company reach its next milestones of 500m and then 1bn users.

“What we now have the ability to do, in partnership with brands, is to give value-add offers to users who have already Shazammed a product, delivered when they are actually in a retail store. There is $1 trillion in total spend between global TV, radio and in store promotions – no other companies today are positioned to build and deliver on that experience for brands and advertisers.”

Partnerships and offerings

As well as creating more than 300 campaigns for 150 top-tier advertisers like Pepsi and Barclays, Shazam has a partnership with Nielsen to use its general viewing data, along with Shazam numbers, to work out campaign engagement figures. The likes of Twitter and Facebook are going further than this, securing deals direct with TV channels to create new ad revenue streams around second-screen social chatter.

Asked if any more data deals were on the way for Shazam, Fisher said: “Lots of people want to access our data because we have both the user’s preferences and their location. Although there will be scope to build more of these kinds of relationships, ultimately we have to protect our relationships with users.

“An IPO is a stated ambition for Shazam and it is my role to work with investors and prepare for that event as and when it would be appropriate to do that. We’re very focused on monetisation and revenue growth – being able to capture part of digital spend and traditional media spend enables us to grow revenue much faster. We will not be at a point to do our IPO this year, or at least in the first half of 2014.”

When asked how this IPO will compare to the likes of Facebook or Twitter, Fisher dismissed the comparison. “We believe we have created a new digital advertising category around media engagement. It gives brands the opportunity to extend engagement with target audiences.”

Written for Mobile Marketing Magazine and first published here: http://mobilemarketingmagazine.com/content/shazam-hints-2014-ipo#Dsr48OfkcIqYj17T.99

Spotlight: Phonebloks, an ‘App Store for Hardware’

Just as the European smartphone manufacturing market was starting to look a little empty, a young designer called Dave from the Netherlands has cause quite a stir with a concept called Phonebloks.

The idea behind Phonebloks is that users will be able to customise their handset by attaching component ‘bloks’ – whether it’s a processor, battery, camera or even a display – to a pin-based motherboard.

Concerned that consumers are too quick to throw electronics away when they stop working, Dave Hakken’s idea is that each blok could be replaced or upgraded when necessary. In a swipe at the large OEMs, already critcised forsourcing components from conflict zones and having questionable manufacturing processes, Hakkens also points out that current mobile phones are not designed for repairs or upgrades.

Termed an ‘app store for hardware’, third parties would be able to build their own components for the Phonebloks blokstore, everyone from startups to traditional tech players, with the proceeds split between the store and the developer.

Hakkens is not seeking to crowdfund Phonebloks, or rely on a single investor, and is instead using ‘crowdspeaking’ platform Thunderclap to coordinate a wave of individual support for Phonebloks across Twitter, Facebook and Google+, making any potential investors aware of the demand. The number of supporters has already reached 639,298 – 98 per cent of the target – but the R&D on this rather ambitious idea is likely to take far longer.

The Phonebloks site outlines potential subscription services so Phonebloks owners can get regular updates to hardware and send back their old parts. People with specific needs – solar batteries, a high-end camera or large screens for the visually impaired – can choose their components accordingly. And more blocks means a larger device, so tablets are also on the horizon too.

“The market of electronic devices is growing rapidly, but it feels like we are building disposable stuff,” said Hakkens. “Every time we make something new we completely throw away the old one. Imagine all the good displays, bluetooths and speakers we have thrown away. I love the connected world that we live in and it’s time to set up a universal modular platform that companies work on together.”

It’s unclear whether this technology could actually come into production, at least any time soon, but the idea behind Phonebloks – and Hakken’s mission statement of ‘trying to make the world better by making things’ – is a breath of fresh air for the industry. See an explainer video from Phonebloks below.

Written for Mobile Marketing Magazine and first published here.

Technolotics Added to the Oxford English Dictionary

Just kidding language zealots, unlike twerking (see: Miley Cyrus), selfie (see: yourself, on Instagram, Snapchat) and omnishambles (see: the Coalition Government), technolotics wasn’t among 2013’s most popular new words and so hasn’t yet made it into the OED.

In fact, I’d like to think I made it up. A new portmanteau, created by the joining of the fields of technology and politics, because the phenomenon is visible just about everywhere:

// When Bradley Manning and Ed Snowden made the decision to leak information around US foreign policy and spying – does the whisteblower go to prison, while war criminals walk free?

// How both Google and Facebook are attempting to switch on the internet for the remaining 5bn – greater access to life-saving support networks, or just another 10bn ad-hungry eyeballs?

// Apple’s suicide-inducing supply chain – does our thirst for gadgets exceed our capacity to see human suffering?

// In local activism and political organising – are we Tweeting the revolution or breeding armchair activists?

// Used by regional governments – improving servicesincreasing transparency or just a better way for them to keep tabs?

//Barack Obama’s historic 2008 election campaign – a victory for the American Dream or an industry-standard advertising campaign?

All different. But all textbook technolotics.

There is big money in politics. And even bigger money in technology. The two together can put a 25-year-old solider behind bars, Twitterise a revolution and even help secure US election victory.

Although many see technology as a great liberator, Channel 4 reporter Sarah Smith said last week after an interview with Guardian journalist Glenn Greenwald, that the internet is now the US’ greatest enemy. Machines were supposed to decrease our workload, but many believe they have enslaved us. Prince Charles warned of this as early as 2000 and who can say today that they don’t their smartphone more than their partner?

Technolotics – the merging of technology and politics – affects everything, from the news that’s available to read, to the things we can buy. Definition: Pretty much everything. So here’s hoping it might make the Oxford English Dictionary in 2014.

Until then, we must march through the Eurogeddon, enjoying our Mummy Porn while we still can.

You might need to Google those, but that only feeds the monster…

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Photography by Greg White

Written for Let’s Be Brief and published here: http://www.letsbebrief.co.uk/technolotics/

€100m Promised for Future Internet Companies by EU at Campus Party

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Neelie Kroes, VP of the EU Commission leading the digital agenda, has announced a €100m fund for European entrepreneurs to create ‘future internet’ businesses during 2014 and 2015.

The M2M market is already worth €34bn, Kroes told the audience at Telefonica’s Campus Party, and it could grow by 30 per cent per year, meaning trillions in global revenues by 2020. But she pointed out that while US and Asian tech company revenues have grown by up to 50 per cent in the last five years, many European companies had seen sales decline. “We need to change that,” she said.

The FI-WARE (future internet) project ‘to make innovative technologies available for all’ is a JV between the EU and major IT companies. The OpenStack, cloud-based resource comes with a library of free, open source tools to speed up the development process for internet-of-things apps across different platforms and sectors. There are already five trials of the platform taking place, in healthcare, transport and logistics, media and content, manufacturing and energy.

“From mobile devices to app stores, software, and IP networks, these are the ingredients that help American companies build a network and snowball to success,” she said. “It’s time we had more of them over in Europe too. Think about security and privacy by design, social connected TV, augmented reality, instant mobility or even smart farming.”

Kroes – a towering figure in the EU, aged 72 – was joined on stage by her 17-year-old advisor Luis Ivan Cuende, a young entrepreneur and winner of the HackNow contest in 2011. He said this project was an opportunity for the EU to create internet companies that respect users’ privacy.

In a final call to arms, the commissioner added: “You are best placed, not just to innovate, but to turn that innovation into real products, real services, and real jobs. Let’s stop with being modest in Europe.”

Written for Mobile Marketing Magazine and first published here:  http://www.mobilemarketingmagazine.com/content/%E2%82%AC100m-promised-future-internet-companies-eu-campus-party#z5Qrx35ydsBzAl7K.99