Author Archives: kirstystyles1

How one Shoreditch firm is winning the world series of broadband

Written for the Hackney Citizen and first published here.

Tech City may be the centre of the UK’s technology industry, but it has a serious problem with broadband.

High-speed internet is notoriously hard to come by in the former warehouse districts of East London. So hard, in fact, that Tech City’s broadband woes have been described as a “national embarrassment” by Meg Hillier, MP for Hackney South and Shoreditch.

Globally, the UK is languishing in 15th place for overall broadband speeds. Locally, thousands of homes in Hackney can’t afford a decent internet connection. If there was ever a hole in the market, this is it.

Like most who’ve set up in Tech City, Optimity has developed with disruption in mind, going head-to-head with behemoths like Virgin and BT to offer high-speed internet to the burgeoning digital community.

While fibre optic broadband provided by the big telecoms companies may be fast enough when you get it, it can take months for your chosen provider to dig up the road and lay the cables — too long for most young digital businesses to wait.

Award-winning local firm Optimity cuts out the middle man by providing high-speed wireless antennae that are fixed to the roofs of buildings, a service that can be up in a matter of days.

Its radio wave technology can run at speeds of up to one gigabit – that’s 200 times faster than regular broadband – and if there’s ever a problem with it, an engineer will simply walk around to the office and switch the box.

The company is a resident in one of Shoreditch’s most striking buildings, Zetland House, the 100,000-square-foot former home to the print works for the Bank of England.
Optimity provides wireless broadband exclusively to London businesses, which means no three-month wait to get started and no dealing with far-flung call centres.

“Demand for high-speed is growing very quickly, full stop,” says founder of Optimity Anthony Impey. “iPads, for example, didn’t even exist pre-2010 and four years is an incredibly fast period to become nearly ubiquitous.

“People are also working less at home now than they were, opting to work side-by-side at local coffee shops and co-working spaces. So there are a huge number of businesses in the area that just need faster and faster internet.”

Global competition

Former Mayor of New York Michael Bloomberg has said London is the number one competitor to his city in the technology race. But Impey goes so far as to whittle that down to New York versus Hackney: “This is the heart of the whole digital community. The focus on building infrastructure in Hackney is crucial to London’s leadership as a tech capital.”

At the moment, Optimity serves some 250 local businesses, with the area between Shoreditch and the Olympic Park its key target. Business users can pay around £500 to £600 per month for high-speed broadband, but with its low installation costs, Optimity can cut that cost by about a tenth. The radio spectrum used by Optimity is a low-power, high-performance system originally released by the Ministry of Defence.

The company’s mid-size antenna is just 120mm square, smaller than a satellite dish, and has a tiny footprint compared to a mobile phone mast. Over time this will become even smaller and cost even less, hopefully allowing for the technology to be passed on to residential users — a threatening prospect for the clunky status quo of web providers.

‘David and Goliath’ battle

Impey says that the great digital revolution took the older telecoms companies by surprise and he believes they have made a notable lack of investment at the exact time when London needs it most. “How do we become a gigabit city?” he ponders, referring to the uppermost upload and download speeds made possible with today’s technology. “We need infrastructure that can meet the demand of the tech companies not just today, but in three, five and 10 years’ time.”

The CEO paints his company’s story as a ‘David and Goliath’ fight. “Our competitors are so much more significant and have almost limitless resources… We deliver a very good product, underpinned by an amazing service.”

Just like many companies operating in Tech City, Optimity did not set out to become what it is today, a wireless internet service provider (WISP). The company used to simply offer IT and telecoms services but took the opportunity to ‘pivot’, as the techies call it, when a client needed high-speed broadband, fast.

But, having worked in computing in Hackney for a more than a decade they can also manage clients’ IT and telecoms services too, whether that’s a virtual server or a telephone system.

Thinking local

Optimity has won awards for its commitment to provide local jobs and its outreach work with young people. The company is a backer of Tech City Stars, which recruits young people onto apprenticeships with the help of some 380 sponsor organisations, and is training some apprentices in its office. “There is an amazing amount of untapped talent in Hackney,” Impey says.

Ali Hussain has been an apprentice at Optimity for almost a year. “I had no idea about Tech City but as I hadn’t got the grades to go to university it was another option. Recently I got to go up to the 39th floor of the Heron Tower to help install some kit and had a view of London I never thought I’d see.”

Impey is a huge supporter of the Government’s Super Connected Cities initiative, which helps businesses fund the step change in their internet connection: “This is such an important piece of infrastructure – I’d say even more important than roads and airports, even train lines”, says Impey.

“Moving data around in a digital economy is everything. If you closed down the internet network in proportion to the tube, there’d be a revolution.”

Come to our first public event on 18th June!

Hoxton is changing. But is it for the better? And how do we get involved?

Join us on 18th June from 6.30 – 8pm at St. Anne’s community hall in Hoxton to discuss the changes happening in your local area. We have a few speakers, including Free:formers, the Centre for London think tank and Hackney Community College, then will we break out into groups to answer a few key questions.

This is about opening up conversations and working together to build a better Hoxton and a better Hackney for everyone.

Roundabout way to regeneration? Fears that Hackney’s Tech City will become a ghost town

Written for the Hackney Citizen and first published here.

And so it goes — the tides of regeneration have turned again. This time, it’s members of East London’s bustling tech community fighting the developers.

Members of the More Light, More Power campaign group have spoken out against an £800m development of six tower blocks in the derelict Bishopsgate Goods Yard between Shoreditch and Spitalfields, claiming it will turn Tech City into a ghost town.

More Light, More Power, which brings together tenants and traders’ associations in Hackney and Tower Hamlets, forecasts that the development’s 600 luxury flats will be snapped up by a force for change more powerful even than the global technology industry: overseas investors looking to buy properties in East London.

While attempts to balance out the benefits of resources from high-skilled Tech City with its deprived surroundings has already proved challenging, that hasn’t stopped the tech hub’s advocates from feeling betrayed by a potential assault on their plans for growth.

What is Tech City?

The heart of Tech City lies in Shoreditch, but the cluster extends into something of a no-man’s land, sprawling out into Tower Hamlets, Islington and the City, with further hubs reaching as far as Stratford to the East and Croydon in the South.

Look no further than your own backyard for the creators of everything from the personalised music service Songkick to the Moshi Monsters kids’ game series from Mind Candy, plus the London HQ of US home rental firm Airbnb and the corporate chat platform Yammer. Hackney is now home to a growing number of the world’s most recognisable technology brands, consulting firms and even financial services companies.

The so-called Tech City project is being led from central government by the Tech City Investment Organisation (TCIO), part of UK Trade and Investment (UKTI).

Jobs and Skills

According to Hackney Council’s Tech City Overview report, up to 2012 the borough has welcomed some 30,000 highly-qualified residents between the ages of 25 and 35 to work technology jobs. These businesses were found to represent 37 per cent of all employment in the borough, with computer programming, consultancy and telecoms making up three-quarters of those jobs.

A booming hospitality industry now supports these tech workers, representing 22 per cent of all work in Hackney, and is considered a ‘vital gateway’ for longer-term residents who are out of work, totalling around 28,000 people this year.

Hackney Council acknowledges in its Tech City report the need for “intensive assistance” for the borough’s young people to break into the tech community. In some wards, those not in education, employment or training touches 40 per cent, but those achieving 5 A* to C grades has drastically improved in the past decade and now exceeds the national average.

Although Hackney Community College worked with industry to open the borough’s first tech-dedicated school just two years ago, Hackney University Technical College, where all its pupils learn programming, the facility is already set to close due to low applicant numbers. A lot of training activity is “decentralised”, the council says, which means it is actually being led and run by a burgeoning ‘edtech’ sector, with the likes of Decoded and TechCityStars offering their unique brand of ‘upskilling’ today’s youth.

The council’s own research in 2012 found a quarter of Hackney residents had never even used the internet, let alone headed down to Tech City to knock at Google’s door. Digital poverty, unsurprisingly, affects older people, the disabled, those on low incomes, on benefits or in
social housing.

Although a Freedom of Information request to establish what was being done to address this was turned down by the Department for Business Innovation and Skills, the Tech City Overview document offers its own remedy, stating: “The same innovation, collaboration, creativity and dedication that propels Tech City will need to be applied in encouraging spill-over of opportunity to local, unemployed residents and their families.”

A proposed civic space in Tech City that City Hall had secured £50m to build and was going offer public education and attempt to get 10,000 coding, was also scrapped last month.

High-tech investment

Hackney Council has played a huge role in courting business, it explains, with a dedicated Invest in Hackney team running tours for developers and investors in order to sell the hip, warehouse-working dream.

Hackney is now home to three projects run by the world’s most sophisticated tax avoiders: the Google Campus free coworking space, Microsoft Ventures London Accelerator program, based at Coworking, and IDEA London, which is part-backed by Cisco.

Some say these global companies don’t play by the rules by using the dubious legislative status being innovative allows. But while Tech City’s big names might not operate in the legitimate way, they are contributing cash to support the thriving tech community.

The council says it has twisted the arm of potential investors by ensuring ‘concessions deals’, which include a commitment to offer open work space in to “help maintain access to the cluster for a new population of young, innovative firms”.  But even these young high-tech innovators are now struggling to pay commercial land rates. From a peak in 2008 of around £25 per square metre, space can now reach more than double that.

The average cost of a home in Hackney, meanwhile, reached half a million pounds last December, no doubt receiving added pressure from this incoming tech workforce. At a debate in March entitled ‘Can Tech City Expand Indefinitely?’, Juliette Morgan, Head of Property at Tech City Investment Organisation, made it clear it is “outside of our remit” to have a strategy on residential property. In the next one to two years 222 towers are expected to be built across London to cope with demand for residential and commercial property, many of which are heading to Hackney to accommodate Tech City workers.

As the tech crowd joins the latest round of calls to halt development at all costs – whether a high profile will lend more lobbying power remains to be seen. Are Hackney Council, TCIO and City Hall  selling out to the highest bidder, rather than ensuring jobs and homes are available to all residents? Maybe. But as the balance of power to influence development shifts ever faster, perhaps one lesson learned is that in East London’s crowded market, influence is fleeting.

Opinion: London’s ‘amoral’ tech elite is driving inequality

Written for Wired Magazine and first published here.

London’s tech elite resides uncomfortably among some of the poorest neighbourhoods in the UK. Technology is inherently political, whether we are looking at privacy issues, convoluted tax arrangements or immigration exemptions, but many entrepreneurs on both sides of the Atlantic seem to operate in an amoral space, where optimisation, investment and exit strategies trump humility, equality and — according to campaigner and journalist Kirsty Styles — even right and wrong

If you walk down any street in Shoreditch today, you’ll be met with the fashions and accents of people from many corners of the globe, most of whom have found their way here to make their fortune in East London’s very own Tech Klondike.

Tech City, as the area has come to be known, bills itself as the fastest growing tech cluster in Europe, with its heart in the once-derelict East End. More than 1,300 startups are working within the tech triangle, based around the Old Street ‘Silicon’ Roundabout, with the number of digital firms across London estimated to have grown from 50,000 in 2009 to 88,000 in 2012. Tech City’s residents now include some of the world’s most recognisable, and richest, brands — including Google, Microsoft, Barclays and Amazon.

Sure, like many of the 100,000 or so prospectors who trekked across North America to strike gold more than a century ago, not everyone who tries their luck here will come away with anything more than an (albeit trendy) shirt on their back and a few stories. But the temptation of high-tech fame, the hype around the potential rewards and the chance to just give it a go are all-too appealing for the young from recession-hit nations across the world.

Ask most people who’ve lived in East London for more than a hipster’s minute and you’ll get to understand just how much the area has changed in recent years. ‘Murder Mile’ in the Clapton area of Hackney, for example, has all but forgotten its grizzly past — save the live-tweeted disruption of a restaurant’s opening night last month by the presence of a young stabbing victim, which culminated in an anti-gentrification protest by locals.

But if you head just a few streets back in Hackney’s Shoreditch, beyond the edges of the film set of Capitalism: The Movie, you’ll come across some of the poorest neighbourhoods in the UK, with very high levels of child poverty and youth unemployment. In some wards those classed as NEET — not in education, employment or training — but no-doubt ad-saturated digital natives, is close to 40 per cent.

The tech sector, meanwhile, can be found almost weekly in the city’s Evening Standard newspaper shaking its fist at the dearth of talent. And there certainly seems to be a skills gap, with some 45 per cent of Tech City businesses saying that finding talent is their biggest challenge, according to GfK. Yes. The majority of Tech City businesses say they have vacancies they can’t fill, but unable or unwilling to look close to their new home, they often find the answer lies in relaxing visa rules and paying out eye-watering salaries without any guarantee of new hires sticking around.

In Hackney, just as in San Francisco, rents are soaring and life is getting trickier for ordinary people. One only needs to look over the Atlantic to our Silicon neighbours to understand the consequences of the creation of such divided communities. The influx of tech workers has obviously not gone unnoticed in East London but the majority of tech settlers are simply co-existing with the area’s established communities, living side-by-side with little knowledge of each other’s history or purpose. Who knew that Hackney as we know it was only created in 1965, hence the existence of the now-tech-hijacked Shoreditch Town Hall.

SO WHAT’S THE PROBLEM HERE?

In a recent Radio 4 documentary, Justin Webb visited Silicon Valley to hear calls for large technology firms to be better regulated. Although the tech industry here was founded out of a desire to escape politics and get away from bureaucracy, with a rhetoric of increasing equality, that hasn’t materialised. He asked whether it’s time for society to take more of an informed interest in what tech people are doing and what they’re earning.

“It’s a vicious cycle in which the wealthy get much wealthier and because their political influence is growing they can essentially rig the rules of the game,” explained Robert Reich, formerly Bill Clinton’s labour secretary. “High tech CEOs are no different from other CEOs and not that much different from Wall Street except for the fact that high-technology is very popular… everybody loves these gadgets.” Whether investing in military robots, hoovering up rival services as quickly as they can be built or obliterating entire industries with their disruptive ways, there’s certainly a lot to look at.

Even California’s veteran state governor Jerry Brown, whose budgets have benefited from playing host to the world’s most successful tech cluster, believes tech people need to be reined in. “America and Europe together should be working against growing inequality — doing everything sensible to reverse it — because from 40 years ago when the top one percent in California took 12 percent of wealth, now the top one per cent is getting 21 or 22 percent. There is a pressure toward rewarding those at the top disproportionately and out of any kind of relation to their contribution. We are facing a global challenge here.” Far from operating outside of the elite, it appears tech has become the new establishment.

The most gauche among Silicon Valley’s big hitters are now calling for the state of California to be divided into six smaller ones. The call, led by third-generation VC Tim Draper, comes under the guise of ensuring freedom from far-flung bureaucrats in Sacramento, but the proposed change neatly separates the rich in the Valley from the poor outside, taking high-tech tax dollars with it. Questions too, albeit very tentatively, are starting to be asked about whether London could separate from the rest of the UK. It isn’t too great a leap to think that Tech City — which exists almost in a no man’s land spilling into four different boroughs — might make a play for its own extra-legislative status.

SO WHAT CAN BE DONE?

After the almost unbelievable Sopa win for internet activists in 2012, which was sadly followed by the death of one of its leading campaigners Aaron Swartz, it looked like the digital demos was finally awakening. The tech community has the ear of government, a lot cash and the skills to truly change the lives of people across the world. And while some do, like those building open software, along with proponents of the clean web and those trying to address human rights abuses in device manufacturing, the majority do not. US psychologist Paul Piff calls the growing detachment of the super-rich, simply, the “asshole effect”.

But some senior figures are now accepting the role they’ve played in creating an increasingly cartel-like and unequal system and are starting to discuss alternatives. Former senior intelligence official for the CIA Robert Steele recently launched The Open Source Manifesto for Everything, where he argues that we must reject: “concentrated illicitly aggregated and largely phantom wealth in favour of community wealth defined by community knowledge, community sharing of information, and community definition of truth derived in transparency and authenticity, the latter being the ultimate arbiter of shared wealth.

The very ubiquity of new web technologies, argues Channel 4’s culture and digital editor Paul Mason when analysing the OECD’s gloomy predictions for the world economy by 2060, means the status quo cannot continue. “Populations armed with smartphones, and an increased sense of their human rights, will not accept a future of high inequality and low growth,” he says. In a recent open memo to his “fellow zillionaires” entrepreneur Nick Hanauer said inequality must be addressed by those who have most benefited from it. “Or we could sit back, do nothing, enjoy our yachts. And wait for the pitchforks.”

As well as addressing issues of inequality, welcoming people from very different backgrounds into the tech community might actually offer companies the opportunity to explore truly innovative and life-changing ideas. Would FlatClub, a short-term leasing startup created in Tech City where travellers are verified based on having studied at an elite university, have so easily come into existence if more tech workers had skipped higher education? Could similar technology have instead been applied to transform the capital’s housing waiting list, which had some 344,294 people looking for permanent homes last year, had the development team had more experience of real precarity? Would Hackney have played host to some of the worst scenes of rioting back in 2011 if everyone in the borough felt they had an equal stake in its future?

Tech is inherently political, from privacy issues to wearables, to unconvincing tax arrangements and special immigration exemptions, but many entrepreneurs on both sides of the Atlantic seem to operate in an amoral space, where optimisation, investment and exit strategies trump humility, equality and frankly, even, right and wrong.

Steele, Mason and Hanauer all agree that the public will no longer stand for global inequality — something that is now being perpetuated by our new tech elite. So the question needs to be asked of these amoral tech bastards: whose side will you be on when the revolution comes?

On being a domestic extremist in the UK

Written for Open Democracy and first published here.

After the news emerges that Green Party Assembly Member and peer Jenny Jones has been monitored by the Met for 11 years, it’s time to question what it means to be a domestic extremist.

Kirsty Styles: domestic extremist

I’m not sure how long I’ve been a domestic extremist, or even whether I really am. But if my name has made it onto Scotland Yard’s list, I’ll be therealongside Green peer and London Assembly member Jenny Jones. And no doubt the information compiled about me would be nothing a seven-year-old couldn’t find in 10 minutes using their mum’s tablet.

I may have set alarm bells ringing when I arranged for Guardian journalist David Leigh to come and speak at my university, which is heavily linked to BAE, about dodgy arms deals during the 1980s and 1990s. Or it could have been when I entered the public ballot for a ticket to see my arch nemesis Tony Blairgive evidence at the Iraq Inquiry in 2010. Or maybe it was when I joined the Green Party last year and ran in the most recent local election in Hackney.

For, as the Guardian outlined this week, this is a database filled with names of people who have never been arrested. They simply “seek to prevent something from happening or to change legislation or domestic policy, but attempt to do so outside of the normal democratic process.” I admit it. That’s me. But, police explain, in Minority Report pre-crime-style, these people may be planning to break the law…

I’ve just got back from a weekend of talks, workshops and even a wonderful ceilidh, a well-known extremist pastime, with Friends of the Earth at their annual Basecamp. There, we heard about the genuinely scary TTIP policy, the Trans-Atlantic Trade and Investment Partnership, that seeks to bring in unparalleled deregulation that could see food standards, workers’ rights, the environment and just about everything in between ripped up in the name of free trade between the US and the EU.

Everyone at Bascamp was also worried about, and organising around, fracking. At its worst, many campaigners believe this could kill people and animals. At best, it’s investors trashing our natural environment and prolonging our reliance on fossil fuels, all in the name of profit for the few. Friends of the Earth has just launched its own Run on Sun solar campaign for schools, which could save them up to £8,000 per year on fuel bills. The stuff that only radical fanatics could dream up.

While at the event, I also dared to speak to strangers and had a very interesting conversation with a fellow ‘extremist’ about SLAPPS, Strategic Lawsuit Against Public Participation, which are legal proceedings that are increasingly used to prohibit dissent among the UK population. The criminalisation of protest. Along with the Gagging Law, Boris’ unsanctioned purchase of water cannon, the Bedroom Tax, and the list goes on and on, over the past few years, we have faced an onslaught of transformative legislation from government, all of which politicians had to no mandate to bring in. And we, the people, are the extremists.

Everyone’s secret best friend Wikipedia says that extremism is an “ideology considered to be far outside the mainstream attitudes of a society”. I don’t see my very varied campaign work as part of any ideology, but it seems like arranging discussions about the UK government’s involvement with selling weapons, attending public inquiries on war crimes and standing for the Greens could count as extremism. Green attitudes in general – anti-war and for social and environmental justice – hardly sound like ideas that stray too far from popular opinion.

Our political system is derided by almost everyone you come across in near-equal measures for being out of touch, serving vested interests and scrabbling for the middle-ground, for greed, hypocrisy, elitism, cheating, lying or incompetence. There are probably many more accusations besides. But, after people get over the shock of meeting a young person, any person, who is deeply interested in our democratic process, they commend me for bothering to get involved. They feel like they should, but they just can’t overcome the feeling that it’s a waste of time, that things won’t change.

When I’m not peacefully involving myself in campaigns that I feel passionately about – local youth unemployment and community energy are two recent developments – I write about technology. Here is where activists, politicians and the general population need to focus more of their attention.

The government and its spies knew they would never be able to get the entire population to wear an electronic tag or carry an ID card, to be tracked. But now they know they didn’t need to. We’re all wandering around working as a band of gullible voluntary agents. Checking in, taking snaps and tagging. Spying on ourselves. And as Google’s helpful search algorithm ‘gets to know you’ it shows you more of what you like, which means you’re less and less likely to happen upon things by accident, like grassroots campaigns. What member of government has ever asked: ‘how we do democracy in the digital age? How do we empower people to act, what part do corporations play and how do we make powerful groups accountable?’

So I’d rather be considered a domestic extremist than indifferent, but actually I’d rather my government supported my right to have ideas and my passion for being involved in building a good society. Jenny Jones is a democratically-elected person who dares to think differently and has been monitored, just like thousands of other normal people, who are being watched and having their groups infiltrated by police even today.

I believe that the world can be different and it doesn’t matter if I can’t change it, at least I gave it a shot. I want to make sure that more people feel the same, because we have to work together if we want to make a real difference to our future course.

And, if they are monitoring me, I truly hope GCHQ enjoys trawling the Manalogue group, something one of my friends created on Facebook where we used to post pictures of ‘fittie celebrities’. Needless to say Tony Blair did not make the cut.

Letter to the Paper: No To Water Cannon

Featured in the Hackney Gazette and archived here.

The Met Police’s public consultation about the use of water cannons on our streets has, rather quietly, got underway and as a Hackney resident, I want local people, Londoners and everyone in the UK to get involved in the debate.

While water may sound harmless, even the police admit that these cannons are ‘capable of causing serious injury or even death’. This is not just about getting people a bit wet with a giant water pistol. When these weapons were used in Germany, pensioner Dietrich Wagner was left blinded by the damage caused.

As many will know, the majority of cuts to public services are yet to be announced, despite the Government claiming economic recovery, so it is likely that people will take to the streets over the coming years to demand an alternative. And in fact, the police admit that the cannons would be used to deal with protests ‘from ongoing and potential future austerity measures’.

This is yet another recent example of the Government appearing to be quickly and rather easily shutting public discussion about what kind of Britain we want to live in.

I will be at City Hall on 17 February for the public meeting to urge Boris Johnson to rethink bringing water weapons to our streets. People can also get involved at watercannonengagement@mopac.london.gov.uk or find the public campaign on Facebook.

Kirsty Styles, Hackney Green Party

CSR IS DEAD

Written for Let’s Be Brief and first published here.

Up until yesterday afternoon, I would have been very loathed to believe that I would agree with the sentiments of a senior executive at Coca-Cola. But I can now say my preconceptions have been proven wrong.

In fact Tom LaForge, global director of human and cultural insights (yes that’s a real job), declared something about our society at The Economist’s Big Rethink that I know in my heart as a campaigner but sometimes feel unable to believe.

“Civil society is gaining in power – and that means roles and relationships change. ‘Big’ isn’t trusted anymore and there are a lot of problems with the role of companies.” As with the revelations about governments and even presidents, he added: “With great power comes great responsibility – and we are seeing too many companies misuse that responsibility.”

The growing rich / poor divide, written about almost daily by commentators across the globe, and exemplified by the 100m people in the US alone that live at or below the poverty line, means Coca-Cola just isn’t a drink for the everyman anymore.

LaForge, and presumably people like him, now believe that by 2020 or 2025, brands and institutions that are seen as aligned with GCHQ, the NSA and the old male ways of doing business are dead. “This current form of capitalism has had unintended and negative consequences in this division,” he said. “Many are living a different reality from those at the other end and are losing the shared identity we used to have.” In short: there is no longer even an everyman.

He notes that the influence of women is increasing. “This is how the business world is evolving and the female archetype is actually better than the male archetype that has been dominant in business for so long.” He points to tacit knowledge, that is, learning from being around someone, and the establishment and maintenance of trust-based relationships.

I was surprised, and somewhat buoyed, by his acknowledgement that millennials are tired of the world they’ve grown up in. A world dominated by people with a lot of power and a detrimental attitude to society and even their own customers. LaForge pointed to rising education levels, and asked: “what’s going to happen when we’re all surrounded by a much more educated population?”

What will the next 2.5bn have to say?

By 2020, some 5bn people will have an influence on the global conversation. “The next 2.5bn [brought online] will have a different attitude. They are going to join this conversation – but what are they going to be saying? More people and their powers and beliefs can have an influence on how the world changes.”

But true to type, and true to his business, the Coca-Cola man was of course trying to understand the effect that this would have on changing relationships with and expectations of brands. “Power is shifting. And it’s going to get worse. The process of civil society empowerment is going to accelerate. People are now asking ‘how should we live our life?’” he explained.

No longer are people seeking out brands that distinguish them from others, or businesses without purpose. LaForge expressed concern – not necessarily a warmly shared feeling – for global conglomerates like Unilever, and even Coca-Cola itself. “We have over 3000 brands. Are all of these brands going to play in this space? I don’t think so.”

“The best marketing tool is how you do your business. Issues around trust are now moving the conversation to ‘what do you trust them to do?’” Clearly feathering its nest for the upcoming storm, Coca-Cola has pledged to support 5m women to become entrepreneurs by 2020. “If they thrive, we thrive,” LeForge says. “What is that skillset of future? Do we have it, if not, how do we train it?” he asks.

The company is rolling out an Ecocenter water purification system in the developing world. That, of course, sells Coca Cola products. The company is now also encouraging its staff to participate in mindfulness training, helping them to focus in a world where information is in no such short supply.

ACLU: “I’m not here to tell you what you’ve done is evil. But it is.”

“To compete, you have to strive together with civil society. This is the new winning strategy for doing what we want to do, which is to grow. If you’re striving against this, you’re in the old finite economy. We are moving towards a relationship economy and what all of us need to get really good at this relationship management.”

The Economist’s Big Rethink event was clearly intended to be just that, from showcasing illustrator talent built on the sometimes incomprehensible social wave from @mr_bingo, to hearing from Christopher Soghoian from the American Civil Liberties Union – all intended to prompt a bit of soul searching.

The ACLU is currently suing the US government for its role in mass surveillance, as well as advocating for a Fair Data equivalent to the Fair Trade mark for companies. Referring to the data systems built by ad executives in the name of marketing, and now proven to be a key tool for paranoid US and UK spies, Soghoian said: “I’m not here to tell you what you’ve done is evil. But it is.”

Coca-Cola and other attendees have clearly been rattled by recent data breaches and from what was discussed it looks like Corporate Social Responsibility will no longer be a department run out of the mop cupboard. But all of these brands are no doubt focused on CSR’s effect on the bottom line, merely changing their strategy to fit into future modern norms, not doing good for good’s sake.

I guess I’m heartened to know that brands like this are worried about the effect that growing people power will have on the world. But I know that at some point in 2020, I will probably still be wrestling with the idea of having a Diet Coke break, wishing we had genuinely addressed our consumerist culture before we fizzy drank ourselves into environmental oblivion.

#somebodystopus

ILLUSTRATION BY BEN RIDER

Mobile Insights at LBB Pop-up School

Mobile Has Changed Your Love Life – Now Change Your Business.

Admit it. You probably touch your phone more than you touch your partner these days.

And if you haven’t found that special someone yet, you can be on the search day and night knowing that Mr or Ms Right (or Right Now) is just a left or right swipe away.

Yes. Smartphones have changed your life. And if you’re now firmly glued to your plastic and glass BFF, that means most of your customers are too.

So have you done enough to make sure your mobile shop is open for business?

This workshop will give attendees an overview of the great mobile opportunity, plus tips, tricks and big no-nos on everything from audiences to content, design and mcommerce.

With case studies from some of the biggest mobile success stories, and failures, you’ll walk away armed with the knowledge to make your business a success, wherever your customers are.

ABOUT THE TUTOR:

Tech Journalist and mobile expert Kirsty Styles works in the thick-of-it in Shoreditch’s tech city as a reporter for Mobile Marketing magazine.

Kirsty reports on the latest news and features on everything from advertising ethics to 4G.

Having worked both sides of the industry – as a journalist and for app start-up Somo – Kirsty has witnessed the lighting fast changes within mobile communications and commerce.

Kirsty has a particular interest in mobile payments, mobile advertising and using mobile for good and has also spoken on these subjects at events such as Digital Shoreditch.

Tickets:

£25 per person

Startups: Where Can You Get Help in Europe’s Digital Capital?

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The startup environment has no doubt transformed during the past five years. There are more interesting success stories than ever, there’s much more support on offer and your mates will probably think you’re cool rather than crazy for doing one – hey, they’re probably your fellow founders.

In spite of that, more than half a million startups launched in the UK in the last year alone and the success rate is still pretty dismal. Ian Merricks, head of London’s Accelerator Academy, says the first goal of any organisation like his is to increase that survival rate.

Accelerator Academy runs three 12-week programmes every year where they take on 10 first-year tech and digital media startups with fast-growth potential. The Academy aims to build business readiness for these companies in three key areas: the team, the market and finally investment, all via intenstive training and mentoring.

Running for two and a half years so far, it has already supported nearly 70 startups tackling areas including B2B and B2C, eCommerce, marketing technologies, app development and data analytics. 75 per cent of its alumni have gone on to raise seed funding, Merricks says, totalling around £10m to date.

But a word of caution. A tiny 0.1 per cent of today’s startups will be able to secure a place in the 17 ‘tier-one’ accelerators across the UK. That’s pretty stiff competition.

So who is the Accelerator Academy for?

People that can go the distance: “It’s competitive getting in,” says Merricks. “We get around 100 applications per semester and only take 10. And once you’re in, it’s still really hard work running your startup as well as taking on and applying the learning.”

Adults: “The average age of people in our programme is 32. They’ve had jobs in the real world, and have a bit of life experience, so not generally 21-year-old grads full of bright ideas. They have to be bright enough but also humble enough to listen to people.”

Women: “I don’t go in for women-only accelerators and we couldn’t care about the founders’ gender or where they are from. But we do get fewer applications from women entrepreneurs.”

Disruptors: “We’re looking for technology solutions that change the way markets behave and where spending another year or two getting it right is a bad idea.”

And who should take their ideas elsewhere?

‘Wantrepreneurs’: “We aren’t looking for people who’ve just been sitting in Starbucks playing on their MacBook Pro for years.”

Sole founders: “If they can’t get one other person to agree with them, it’s possibly not a great idea.”

Businesses with more than £250,000 in revenue: “If you’re all in a similar place in your first year, whether you have issues with sales, marketing, financials, recruitment or legals, there are pretty consistent challenges we can help you deal with.”

Bad novelists: “Anybody can found a startup, but they say there’s a book in everyone and you wouldn’t want to read mine.”

Written for Mobile Marketing and first published here: http://mobilemarketingmagazine.com/startups-where-can-you-get-help-in-europes-digital-capital/#k3fcWX22WM47WCgY.99