Smartphone Sales Exceed Feature Phones for First Time

Smartphone sales have exceeded feature phone sales for the first time, according to Gartner’s Market Share Analysis. While sales of smartphones worldwide have increased by 46.5 per cent year-on-year to 225m, feature phone sales declined 21 per cent to 210m handsets. 

Android is still the largest operating system, with 178m devices worldwide using Google’s OS. This gives it a 79 per cent share, which has increased from 64.2 per cent from the same time a year earlier. Apple remains in second and sold 31.9m iOS devices in Q2, giving it a 14.7 per cent market share.  

Windows now claims the third spot, overtaking BlackBerry, with 7.4m devices sold running its operating system, or 3.3 per cent. BlackBerry sold 6.1m devices in Q2, a decline of 22 per cent from 2012. 

Samsung maintained the largest share of smartphone handset sales, at 71.4m or 31.7 per cent. After Apple handsets, LG comes in third, selling 11.5m devices, giving it a 5.1 per cent share. Although Windows is the third OS, the flagship Nokia Lumia range has not made it onto the top handsets list. 

Samsung’s sales grew by 56 per cent during this period, while Apple’s grew 10 per cent.

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/smartphone-sales-exceed-feature-phones-first-time#W7ciOc6Sxpy0Mce3.99

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