The Sun’s digital content is now behind a paywall, costing subscribers £2 per week after a trial period of two months’ access for just £1. 

The Sun’s website – which isn’t optimised for mobile browsers – along with its apps can now only be accessed by paying subscribers. A spokesperson confirmed that the company’s apps will still offer ad placements to advertisers looking to reach its audience behind the paywall. 

The digital package can be accessed on iPhone 4 plus or Android handests running version 2.3 and above, but Sun+Goals football content and Sun+Perks offers require iOS6 or Android 4.3 to work.

Print readers can also be part of the fun if they collect 20 unique codes from the newspaper, which will grant them a month’s access to Sun+ across desktop, mobile and tablet.

Written for Mobile Marketing Magazine and published here: http://www.mobilemarketingmagazine.com/content/sun-erects-digital-paywall#SUZEfG5tDrSpumdJ.99