This year’s Mobile World Congress, the biggest meeting of mobile professionals held yearly in Barcelona, had record numbers of attendees, not least because this was the first time brands came along too.
There wasn’t a great deal in terms of new hardware releases, save HTC’s new smartphone that *whisper it* looks as good as Apple’s iPhone, if not better. Google’s Android stand seemed to be a hangover from their CES exhibition and Blackberry was yet again handing Playbooks out for free in a bid to get developers on board. Samsung is saving its big reveal of the new Galaxy S3 for an Apple-style launch event, while their S2 won Best Smartphone at the coveted GSMA awards.
But Facebook did finally made their big mobile advertising announcement, however, the ‘sponsored stories’ model, with little of the personalisation that they would be capable of, was something of a safe play.
Data privacy was a hot topic both at conference and at home. Helen @technokitten Keegan’s Heroes of Mobile World Congress held a fringe event with MEF and chaired by the notorious TechCrunch editor @mikebutcher, where top mobile execs, including our COO Carl @Uminski discussed the issue.
Google has found itself in hot water over the changes they have made to privacy settings, which the EU has now decided breach European law. This came just a few days after Path was found to be uploading all of their users’ content to its servers without permission, and US lawmakers, along with Apple, have kicked into action.
By this time next week, we should be in possession of our very own iPad 3. Despite the rather creepy invite, especially at a time when the media is a bit frightened that the big digital players are rooting through their bins, we’re keen to see what they have in store. And although it’s not clever to make predictions about Apple’s tech, we’re expecting a quad core processor, higher screen resolution and more RAM – as fast and as detailed as the tech allows.
Windows 8 is now in beta, and should be the first example of an OS that works smoothly across desktop and mobile. While advertisers might jump for joy at the prospect of developing across three platforms simultaneously, the usage patterns don’t lend themselves well to shovelling the same content from one interface to another. Just yet.
The rumour mill has started churning again for the release of Jelly Bean, Google’s fifth yummy instalment of the Android OS. If it’s anything like the ice-cream sandwiches, which were freely flowing at the MWC Google party, we can’t wait.
Written for Somo and first published here: http://www.somoglobal.com/news/our-week-in-mobile-mobile-world-congress-round-up-plus-galaxy-s3-data-and-jelly-beans/