My week in mobile: Facebook, Amazon and er.. Zombies!

The tech world is usually overshadowed by one mammoth announcement or another. And this week it was definitely Facebook.But on Tuesday, Amazon, one of the other great success stories of the last few years reported its Q4 2011 results and while sales rose 35 percent, profit declined 58 percent.  
This bitter-sweet news for Amazon comes after excellent Kindle and Kindle Fire sales over Christmas. Commentators are convinced that the Fire is only good for reading, and the research seems to ring true so far. But that’s no bad thing. Their move into tablets pushed them further along the value-chain from ‘just a retailer’ to publisher of books and entertainment too. They should target the over 60s – they buy lots of books right?
Elsewhere, an embarrassing revelation passed largely under the radar. TEAM BOLD. We put some faith in RIM having a rethink, after a year that has seen their share price drop a whopping 75%, and come out all guns blazing with an excellent plan to target their core, loyal, keyboard loyalists.
Instead, they did this. GoGo Girl, Max Stone, Justin Steele and Judy Foreal have taken to the streets to try and reclaim the youth of today, who most adults know are pretty unreachable. Especially from a politically correct cartoon crime fighting team. You can almost see their looks of pure disdain. Oh RIM, are you for REAL?
What is real is a massive interest in corporate apps, so we sent @Sleighty out to talk about how we have helped some global clients design and build internal apps and app stores at the Square Group event about iPads in Enterprise, exploring how they help reduce costs, create efficiencies, help frontline staff engage with consumers and speed up what is often still a paper-based system. Large corporations could save millions. And with 1 in 5 workers using Apple products for work, this is yet another area where Apple is cleaning up.
And finally, Zombies, Run! A new exercise app game crowd-funded by Kickstarter. If you hate running, you’ll love this.
“You tie your shoes, put on your headphones, take your first steps outside. You’ve barely covered 100 yards when you hear them. They must be close. You can hear every guttural breath, every rattling groan. There’s only one thing you can do: Run!”
Nothing like feeling that someone’s chasing you when you’re out in the city alone.
We can’t wait.

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